This year, number of days between Thanksgiving and Christmas, compared to 32 days in 2018, making the peak shopping season almost a full week shorter year-over-year, according to research by RetailMeNot: 26
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Percentage of shoppers who say the shortened time frame between Thanksgiving and Christmas will impact their holiday shopping: 68
Ranks of earlier deal-seeking, product research and more stress about completing shopping on time on the list of the results of this shortened time frame: 1, 2, 3
Source: RetailMeNot.com.
Number of U.S. adults who are planning holiday air travel and/or a hotel stay, according to a CreditCards.com report: 60 million
Percentage of holiday air travelers who will incur credit card debt as a result: 39
Amount the average Thanksgiving traveler will spend: $822
Among those planning to stay in hotels or short-term rentals, average expected expense for Thanksgiving: $536
Source: CreditCards.com.
Percentage of Americans who admit they have no idea how much 10,000 rewards points/miles are worth, according to a Bankrate.com report: 53
The correct range, which generally works out to between one or two cents per mile: $100 to $199
Percentage of Americans who know that: 18
Source: Bankrate.com.
Number of years ago that Apollo 11 carried NASA astronauts Neil Armstrong, Buzz Aldrin and Michael Collins to the moon: 50
Percentage of people who can identify Neil Armstrong as the first person to walk on the moon (88% in the U.S., 87% in the U.K., 79% in China), according to a Harris Poll/LEGO survey conducted in the U.S., the U.K. and China: 85
Percentage of children ages 8 to 12 (from China 97%, the U.S. 88% and the U.K. 87%) who can envision a human going to Mars in the future: 91
Source: The LEGO Group.
Percentage of people responding to a survey conducted for Vrbo who cited stuffed animals as the most important thing their child brings with them on vacation: 55
Percentage who said their child has left a toy or stuffed animal behind while away from home: 69
If that happened, percentage of respondents who said they'd buy a duplicate and pretend it was the original: 48
Source: Vrbo.
Percentage of Americans who said they will be doing their holiday shopping around Christmas, according to a survey commissioned by Splitit Payments Ltd.: 33
Percentage who said Black Friday: 32
Percentage who said Cyber Monday: 26
Source: Splitit.
Percentage of consumers who turn to a retailer's website first for apparel shopping rather than Amazon (30%) or Google (29%) due to more complete content via the brand versus a marketplace or search engine, according to Episerver: 43
Rank of apparel on the list of categories most often researched in-store (25%) before making a purchase online: 1
Source: Episerver.
Ranks of promotions, discounts and free shipping on the list of ways consumers expect they'll be influenced this holiday season, according to Deloitte's annual holiday survey of consumer spending intentions and trends: 1, 2, 3
Percentage of shoppers who prefer free shipping to fast shipping: 85
When defining "fast" shipping, percentage who said they expect to receive their item within two days: 67
Source: Deloitte.
Percentage of U.S. adults age 50 or older with a household income of $150,000 who say that they would like to have the option of relying on a family member if they needed long-term care, according to a Retirement Institute survey: 71
Percentage who said they would not expect help from a family member unless they were able to pay them: 70
Percentage who currently have long-term care insurance for themselves or someone else: 27
Source: Nationwide.
Percentage of employers who said their organizations will not be providing additional base salary increases to employees as a result of recent U.S. tax legislation, which cuts the corporate tax rate from as high as 35% to a flat rate of 21%, according to a survey of senior executives by Korn/Ferry: 86
Percentage who will be passing on the savings to shareholders via increased dividends: 32
Source: Korn/Ferry International.
Idle Thought
"All you need is love. But a little chocolate now and then doesn't hurt." -- Charles M. Schulz
(Readers can contact John MacIntyre at johnmacintyre@bwr.eastlink.ca.)