There is no doubt that AI is becoming a factor in financial decision-making. According to a LendingTree survey, the "rise of AI (artificial intelligence) [has] influenced how and where people are getting their financial advice" (tinyurl.com/4c97xrr6).
Still, a Gallup Panel web survey of more than 2,000 U.S. adults conducted in April 2025 found that people "are more likely to turn to friends and family (43%) or financial advisers and planners (41%) than any other type of resource" (tinyurl.com/4baybbd2).
The Gallup respondents were asked whether they used each of 10 possible financial information and advice sources. Among those options finishing near the bottom: employer-sponsored financial advice programs (14%) and government consumer resources (12%).
For those ages 18 to 29, 57% chose to rely on friends and family for advice, with 50% of middle-aged adults (30 to 49) saying the same. Closing in on retirement seemed to play a role with older adults (50 to 64), who had professional advice at the top of the list (45%), while seniors (65 and older) also favored financial advisers and planners (51%).
As for online advice, financial websites were used by 36% of respondents overall, while two categories (podcasts and webinars; social media) were each cited by 20%.
Yet the reality is that the "AI boom" has taken off. As noted in a 2023 Reuters technology article, it only took two months after launching in November 2022 for ChatGPT to attract 100 million monthly active users (tinyurl.com/38h8fhcj).
And AI is clearly making an impact. Nearly half of chatbot users say that AI has influenced at least one of their financial decisions, according to the September survey released by LendingTree, an online lending marketplace. Those decisions included budgeting (33%), financial aid or scholarships (32%) and taxes (31%).
The survey of 2,000 people noted:
-- 26% of users turn to chatbots for financial information, with 61% of those users asking about personal finance management, and 42% inquiring about stock market trends and analysis.
-- 74% of Gen Z members (ages 18 to 29) have used a chatbot, compared with 40% of baby boomers (61 to 79).
-- 89% of users think that chatbots are at least "moderately accurate."
LendingTree tested the AI advice by asking 20 personal finance questions for three chatbots: ChatGPT, Claude and Gemini.
According to a LendingTree article about the survey ("49% of AI Chatbot Users Say AI Has Influenced a Financial Decision"), financial advice from chatbots was solid when it came to general personal finance advice, but it often lacked depth when it came to personalized retirement recommendations.
For example, when ChatGPT was asked about a couple who were 50 years old and wanted to retire at age 67, had $100,000 saved for retirement and were seeking to ensure they had enough to retire, it recommended maxing out retirement contributions, meaning the couple would have to invest more than $35,000 per year. The article noted: "Although maxing out tax-advantaged accounts is wise, ChatGPT gave blanket guidance without considering how much of a financial strain this would be for the average person."
From my perspective as both a proponent of financial literacy education and a seasoned investment counsel, even if you approach the exercise as a "skeptical subject matter expert," be alert to how you might use AI.
For information? Sure, as long as you are careful to review the output for accuracy.
For advice? That would be a "no." I doubt that a human can really be replaced given the complexity of a person's financial life -- complexity that is ever-evolving due to changes in taxes, the markets and personal situations.
AI is a vehicle for research, but you don't give it the keys to drive your financial decisions.
DISTRIBUTED BY ANDREWS MCMEEL SYNDICATION