DEAR DR. NERDLOVE: I’ve been using dating apps and I’m starting to think that all they do is make me feel awful with no upside. Here’s the deal: I’m a guy in my early 30s, I’m trying to date and it seems like the only way to really do so these days is to get on the apps. But I’m finding myself stuck in a weird sort of limbo.
First off, it’s like I’m invisible out there. My match rate? Practically zilch. And on the rare occasions I do get a little ping saying someone’s interested, more often than not, they just don’t spark any sort of attraction for me. Now, don’t get me wrong, I’m all for personality over looks, but there’s got to be at least some initial chemistry, right?
But here’s the real kicker: Every time I swipe and wait and get nothing in return, I can’t help but wonder if there’s something off about how I come across or, really, just about my looks I’ve done everything people tell me – changed up my pictures, paid for A-List or Gold or whatever, had friends go over my profile, I’ve paid coaches for help, I’ve even sprung for professional pictures. I even went on Photofeeler to have folks rate my pictures. None of it helps at all. It’s like these apps are giving me a subtle nudge, saying, “Hey man, maybe you’re aiming too high?” or “Maybe this is the best someone like you could do?” I mean, if this is the kind of response I’m getting, do I really need to start second-guessing what I’m looking for in a partner? I keep feeling like I’m just being told over and over that what I want is just too much, I’m not good enough and I need to aim lower before anyone would even look at me. The apps were bad, the photo-feeler stuff made me feel even worse and honestly I feel like I’m slipping back into depression over this. I barely feel like going out or doing anything if this is all I’m ever going to get.
Am I just that hideous? What do I do here?
Best,
Feeling Swiped Out
DEAR FEELING SWIPED OUT: So, I’ve said before that I get so many questions about being “too ugly to date” that if I had a nickel every time I got one, I’d be able to buy Twitter back from Elon and show him how you actually run a social media site.
But I pulled your letter, FSO, because this isn’t the typical “average-guy-who-mostly-needs-a-better-haircut” letter, but rather because this is an opportunity to talk about dating apps and how they work.
I’ve talked about many of the reasons why dating apps mostly suck these days. They can still be useful tools, but like most tools, they’re only useful if you understand how to use them properly. If you treat them as though they were the arbiter of literally anything, then yeah, you’re basically signing up to take 1d4 psychic damage every time you open the app.
Here’s the thing you’re missing: the results you get on dating apps aren’t a measure of anything other than the results you’re getting on dating apps. They’re not a reliable method of determining anything else – including and especially your relative “league” or level of attractiveness.
I should also note that this isn’t exclusively a male issue. This hits women too, for the very same reasons. Especially if you’re a woman of color.
First and foremost, you need to remember that when you use a dating app, you’re signing up for increased amounts of rejection. That has nothing to do with you being ugly or not; it has everything to do with the fact that you’re going to be putting yourself out there, far more often and with greater frequency, which means that you’re going to get rejected more often, too. Most people aren’t going to try to approach twenty or thirty women over the course of an evening, but you can swipe or try to message more than twice that in the span of 15 minutes on Tinder. That means that the amount of rejection you’re courting will go up exponentially. This is part of the numbers game that is dating and you have to be prepared for that. It also means that you need to learn to not take rejection personally, especially at that scale. These are all strangers, people who you often didn’t know even existed before you opened Hinge; if you let their theoretically opinions destroy you, then you’ve given incredible power to random people who don’t know you from Prince Adam.
But there’s also the nature of the apps themselves.
Leaving aside the different, incompatible ways that men and women use the apps and the massive gender imbalances (upwards of 70/30 by some estimates), what’s happening is that, like so many social ills affecting our society today, you’re dealing with tech-bros’ assumptions about humans and human relationships… assumptions that rarely have anything to do with reality.
Take Tinder, for example. For a very long time, Tinder was using a variation of the Elo score. Elo was created as a way of ranking player skill in zero-sum games – games where is one winner and one loser – predominantly chess. Tinder used a variation that would “rank” you based on your swipes – both right and left – vs. who would swipe right or left on you. This is… not a great way to really measure anything except “is this person good or bad at online dating profiles”. And in fairness, a lot of guys suck at them – their profiles have nothing of substance and their pics are far more reflective of what they find powerful or striking rather than what women want to see in partners. In the years since, Tinder has stated that they no longer use the ELO score but instead use a different algorithm that involves swipes, super-swipes and trying to match things in your photos and profile text.
What this functionally does is affect your visibility; the higher your score, the more visible your profile is. So if you’re struggling with getting matches, a significant portion of the problem is that you’re likely not that visible to other users, for reasons that are (understandably, if frustratingly) opaque to the end user.
Tinder, however, isn’t alone in using algorithmic systems to try to “streamline” the dating experience. Hinge, OKCupid, Bumble… they all use similar algorithms. Most of them work on a similar “collaborative” model that’s akin to YouTube or Amazon’s “people who looked at X also bought Y” system. The more people who interact with a profile, the higher the profile goes in the algorithm, being shown to more people… which then makes it more popular. It’s akin to a popular show on Netflix or Hulu getting a major marketing push, while other shows languish in relative obscurity despite their quality. It’s very much a “famous for being famous” problem – profiles with high initial popularity just keep getting more engagement – and thus, visibility – because they keep being shown to more and more people.
This can be problematic in many ways, not the least of which because of how it unfairly penalizes people of color, especially Asian men and Black women, who already struggle with unconscious (and often VERY conscious) racist messaging regarding their desirability.
The algorithms also are affected by your behavior. Almost every app with a swipe mechanic will penalize users who, for example, swipe right on everyone in hopes of getting more matches. On the other hand, if you get a match with someone that you’re not into but chat with them anyway, people like that incompatible match are going to see you more often because the algorithm prioritizes engagement; you’re engaging with these people so clearly they must be your type.
I would also note that sometimes the algorithms can just be hilariously so hilariously off that they’re not even wrong. I’m a straight, cis man and Hinge’s “most compatible” feature has repeatedly tried to match me with queer men and lesbians.
None of this is helped by the fact that most dating apps these days use swipe mechanics that discourage doing more than taking a quick glance at the first couple of photos, maybe looking at the profile and deciding “yes” or “no” in that instant. And those user-patterns, encouraged by the design of the app, end up affecting when and if you’re seen by others.
So not only are certain profiles getting continual boosts (that they don’t actually need), but users get stuck in a bubble that they aren’t even aware of, because they were using the apps in good faith, under the assumption that it was a fair and honest dealer. And while it’s understandable that they don’t want people trying to game the system for obvious reasons, the fact that there is no indication of how user behavior affects who you see and who sees you makes it incredibly difficult to use the apps effectively.
(In fact, things have gotten so bad that some people are turning to “date-me” docs – basically landing pages or Google Docs that serve as sort of dating resumes…)
It’s also worth noting that for many people, their appeal isn’t seen in still photographs or even short videos. That’s great if you’re someone who’s used to taking photos or is comfortable in front of a camera… but for most people, attraction comes from the holistic individual and can’t truly be measured except in person. Similarly, it’s very easy – especially if Tinder and Hinge or what-have-you put you in a filtered bubble – to miss out on people who you might actually be very compatible with, but who either portray themselves in ways that obfuscate that compatibility or don’t put it in their profile in the first place. But if you were to meet them in person and talk to them, you’d realize that someone who seems a poor match on paper is, in fact, your precise perfect flavor. It’s almost impossible for serendipity to happen on an app, nor is it easy to let the connection build and grow over time.
We as a species have been meeting and mating face to face for 99.999% of our species’ history. No app is going to be able to replace what we evolved towards.
So the issue isn’t that you’re ugly. The issue is, among many other things, that dating apps are poorly designed for their intended use case. It’s not made any better by grifters who don’t understand statistics, dodgy pseudoscientific “studies” that are actually just misreading limited user data and, yes, most straight men are really not good at presenting themselves in their best light.
There are some best practices that can help mitigate this – starting with deleting your account and starting over from scratch so that you’re not stuck dealing with the algorithm’s idea of who you should be into. But honestly? This is why I tell people that dating apps should be a supplement to how you meet people, not a replacement.
Apps can be useful if you want to increase the number of people you see, maybe even be surprised by who’s out there. They can be a godsend to queer people in particular, who are a very small percentage of the overall general population and frequently need their own spaces just to find one another. But in general, your best results are always going to come from trying to meet in person.
Good luck.
Please send your questions to Dr. NerdLove at his website (www.doctornerdlove.com/contact); or to his email, doc@doctornerdlove.com