DEAR DR. NERDLOVE: I’m your average 20-something white guy trying to get back into dating after a pandemic-enforced break and then a lot of other stuff that kept me out of the game that I’m not going to get into. Long story short, I’m trying to make up for lost time and make this the year I finally get a girlfriend for longer than a couple months.
The problem is, the dating apps aren’t working for me. I know this probably isn’t anything you haven’t talked about a thousand times but I’m not matching with anyone who’s actually attractive to me, the women who are messaging me first are not my type (and let’s leave it at that) and when I DO match with anyone, the conversations end up going nowhere or I think we’re about to get somewhere and then they unmatch me or just vanish and quit responding.
That’s not my question. Here’s my question: is there a good reason why I shouldn’t let something else do the hard work for me? I keep seeing offers for apps that use AI to match and message women until I get a date and it seems like that could be a real benefit for guys like me who can’t get a girl to match or even talk to us for long.
If I’m already having a hard time with this, why shouldn’t I let someone else do the hard work so I don’t have to deal with all the frustration and anxiety and inevitable heartbreak that comes with yet another rejection?
Better Loving Through Science
DEAR BETTER LOVING THROUGH SCIENCE: OK, so I realize the easiest thing I could do here is just say “NO”, make a joke about all the bots that are already on Tinder and call it good. But honestly? There’s a lot in this that’s actually worth talking about. But first, a slight digression.
Recently, I’ve been getting a lot of emails from folks who have offered, oh-so-generously, to set up an AI chatbot that would scan my columns and talk to my readers and clients for me in my “voice”. It, they say, would give me more opportunities to help people, free up time for me, give people more ways to access my advice and even help guide people to my funnel.
Amusingly, I know that similar offers being made to sex workers, especially women with OnlyFans or other accounts. Just as amusingly, those are all non-starters for the exact same reason: because no large language model, no matter how well trained, is going to be able to actually replace the basic human connection. Whether it’s chatting up people on OnlyFans or dispensing advice to folks in distress, the whole reason people come to us is because they want to talk to us, specifically. Putting up a fake version is just creating more barriers between the audience and the creator – worse, in some ways, because it’s almost insulting by saying “here, let this fake version entertain you, it’s almost as good as the real thing!”
And that’s before we get into issues like not being able to monitor what its saying to everyone, and the way this can turbocharge the falsity of parasocial relationships and a whole host of other ethical, logistical and other minefields.
Now, I bring this up for a couple reasons. One is that AI right now is occupying the space that NFTs and crypto occupied months and years before; someone created a solution and now they’re off in search of a problem, regardless of whether anyone actually wants or needs it. The odds that this will a) do what’s promised, b) do it well and c) not have an untold number of negative side-effects are all very, very high.
Another is that ChatGPT and the rest aren’t actually intelligent. They’re not thinking, they’re not generating unique thoughts and they’re not even at the vaguest level of what we might call “sentient”. They’re just word calculators, a very fancy version of autocorrect that knows that if you use THIS word, the odds that the next word will be THAT are high. There’s no originality, no true consideration of context or anyone’s unique situation and no actual personality. At best, the results you would get are the social interaction equivalent of the uncanny valley. If you’ve ever had a conversation with someone who was trying to reach “Jerry” but got all embarrassed they had a ‘wrong number’ and want to talk to you instead, then you’ve seen just how weird, off-putting and inhuman those conversations are.
But most importantly: much as how a chatbot is just a barrier between me and people who want or need my advice, that barrier and interference will be even worse for anyone trying to use a dating app.
So let’s talk about AI, dating apps, frustration and outsourcing for a second shall we?
First and foremost, BLTS: if you’re in a position where you need a tool to manage your dating app usage, you’re absolutely using them wrong. I realize that the ubiquity of dating apps, combined with the world-wide PTSD of the pandemic mean that more people are turning to the apps to find love, but quite frankly, very few people use them well. Dating apps cannot and should not be a complete replacement for how you meet people. I could go on for hours and thousands of words about all the issues with dating apps, but I’ll focus on one area: the swiping mechanic. Swiping and the seeming gamification of dating apps was a mistake and it’s made them all worse. It creates a dark pattern that prioritizes matching over meeting and results in weird SEO-esque bulls--t and attempts to game the system in order to maximize matches and being in front of people. This is great if, for example, you’re trying to sell “boosts” or “turbo mode” or whatever. It’s horrible if you’re trying to make an actual love connection with another human being.
Dating apps should be a supplement, at most, to how you meet people, not a replacement. Swiping on someone should be something you do for five to ten minutes when you have some down time, not something that’s become so involved that you seriously consider outsourcing it to a bot. If you’re in a position where you’re looking at using a bot to maximize your match potential, you need to back away from the apps, go outside and talk to some women in person because you’re not going to meet them otherwise.
Second of all: you’re focused on the wrong things. One of the trends I’ve seen, both in general and in the folks who come to me for help with online dating has been a focus on getting matches, not dates. The swiping mechanic is a major part of this; part of what’s happening is that people are forgetting that the whole point of a dating app is to not use the dating app. It’s not to be incredibly efficient about maintaining multiple conversations or whatever, it’s about meeting someone and starting a relationship, even if that relationship is just for a long weekend.
This is why there’s an actual paradox with many dating apps these days. Getting hundreds of matches is actually not helpful, and it doesn’t get you any closer to actually meeting anyone. At best, getting 100 matches means you’ve got 90-99 very weak connections, and the odds that you’ll get through those to find the one (1) GOOD connection before fatigue and frustration set in are very, very low. It’s like I’ve said before: you don’t want to be everyone’s cup of tea, you want to be a few people’s shot of whiskey.
Third: IF any of these services worked correctly – and that’s a mighty big “if” – then all you’re doing is setting yourself AND your matches up for disappointment. AT BEST, you’re putting barriers between yourself and making a real connection with someone by having them (or their LLM chatbot) talk with a fake version of you. There’s going to come a point where you and they are going to have to meet up in person, and now you’re going to have to deal with them yourself. Problem isn’t even going to be that you won’t be able to replicate your LLM version’s banter, it’s that you’re going to be talking to someone who a) you don’t know and b) who’s connection with you is based on a lie. If you’re lucky, the bot will have matched you with someone you have actual mutual interests and commonalities. But what you won’t have is the vaguest idea of who this person is, whether you two had any preliminary chemistry or even if they’re someone you’d want to split a soda with, never mind potentially mix your DNA together.
At best, all that you’ve done is increased the number of false positives and first dates to nowhere – and that’s assuming you even get to actual dates when the bot has you take over.
Fourth: If this worked as promised (again, big if) then you’re going to sign up for a subscription fee just in time for all the app designers to make those AI tools useless. When dudes started swiping right on everyone in order to maximize the odds of matching, with an eye towards only messaging the people they were actually attracted to, Tinder et. al changed their algorithm to punish people who did this.
If AI tools reach that level of use (or even beforehand), all the developers have financial incentive to make sure that the users get punished. Just as the mass-swiping made the user experience worse, a flood of AI bots is going to make the experience s--ttier for everyone involved and even the most rapacious dev team is going to see that this is bad for their bottom line. Diminishing the odds of ever actually getting a date is one thing; a user experience that makes people quit using the app is another.
Fifth: AI is already affecting your dating apps. Dating apps aren’t an accurate measure of your desirability or popularity or what-have-you. Every dating app out there uses algorithms that dictate who sees your profile and where your profile sits in their timeline. If you feel like the only people the app is suggesting to you – or who’s seeing you and messaging you first – aren’t your type or aren’t the people you’re attracted to that’s in no small part because what you’re experiencing isn’t an organic connection. This isn’t a genuine measure of your attractiveness, it’s what some tech bros in Palo Alto think about you. You aren’t getting bad matches because you’re less attractive than a walking pile of sentient tumors, you’re getting them because a bunch of guys who never met you think those are the people who are in your league and hard-coded it into the app.
This isn’t even speculation. Engineers at Tinder have talked in depth about the way they decide who gets seen by whom. It flattens everyone into numbers and statistics and pretends that every aspect of human interaction can be measured and predicted on the strength of data sets, with no room for nuance, serendipity or even simple raw animal attraction. It’s code designed to make people decide everything about you based on a brief glimpse of a couple of pictures in a system designed to make you less likely to linger over a profile and develop a fuller and more nuanced view of a holistic individual.
Why would you want to add even more barriers and bulls--t to that? This isn’t going to be the solution to your love life, this is going to restrict your dating pool even further based on input by strangers who have no idea who you are and who think that anything about you that can’t be quantified, measured filed, stamped, indexed, and numbered doesn’t matter or doesn’t exist.
This is one of the reasons why I’m a staunch believer that the best way to succeed on dating apps is to live more of your life off the apps.
Now that being said, I can see a very limited use-case for using a LLM app in online dating. Like I said, ChatGPT and other LLMs are just word calculators (H/T to Adam Conover); put a couple words in one way and it’ll use those to spit out a different combination.
An LLM like ChatGPT might – and I stress might – be useful for writing your profile. Taking a couple of paragraphs and trying to reword them, to present facts about yourself in a different way or just spur some ideas and get past the “blank page” problem would be a not-horrible use of the tech. It could even be somewhat useful for doing some A/B testing on your profile – do folks respond more and more positively if you use this version vs. that one, is there a better way of presenting this information about yourself and so on. That might be helpful for filling in your profile and still present an honest version of yourself.
But, as with every other aspect of online dating, you need to remember that the ultimate goal is to meet people in person. To do that successfully, you need to present your best, most authentic self. And no app, no matter how large its database or how well-trained it may be, is going to do that. You’re going to have to handle that part on your own. And while dating apps can be frustrating – something I fully agree with – adding more tech isn’t going to fix that. You can’t “disrupt” love, no matter what tech bros pitch to their VCs. Love is messy, it’s analog and it’s organic. There’s no replacing the human part of a human connection.
Good luck.
Please send your questions to Dr. NerdLove at his website (www.doctornerdlove.com/contact); or to his email, doc@doctornerdlove.com