Will the real Anita Hagerman please stand up?
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Hagerman, the orchestra director at John Burroughs School in St. Louis, occasionally freelances as a musician. Last month, she played the bass at a concert at East Central College in Union, Missouri. A few weeks later, she found pictures of that event on Facebook.
She was scanning through the photos when she noticed the group’s bass player. She didn’t remember any other bass players at the show. She zoomed in on the picture. The woman was wearing the same shirt Hagerman had worn. The bass looked like her own instrument. Her wedding ring was on the musician’s hand.
It was her body, but not her face.
“What happened here?” she commented on the photo.
“I had no idea if this was another human’s face or a completely AI-generated face,” she later told me.
Jon Bauer, an amateur photographer who shot the concert, also happens to be the president of the college. He takes photos of events on campus and uses Lightroom to adjust lighting or color. He was shocked when he saw Hagerman’s comment.
“I didn’t do anything to manipulate her image,” he said. He said he felt terrible about it and had no idea how her face had morphed into someone else’s. He immediately took the altered photo down, found the original and replaced it. He had used an AI eraser to remove a line in the background of the photo. He wonders if other elements in the photo were affected by that tool.
He said he has no idea how to swap or change a person’s face in a photo.
“I couldn’t have done it if I had tried,” he said. “I’m not that technologically advanced.”
The issue was quickly resolved, but it raises larger questions about the unsuspecting ways AI has encroached on our lives. The experience highlights how fragile our sense of reality is right now. Several times, I’ve seen people post stories on social media with the caveat “not sure if this is true or not.”
A family member shared in a group chat a convincing video of Oprah Winfrey’s voice weighing in on the suffering of the Palestinians. It was an AI-generated deepfake. More than half of the press releases and email pitches I receive read as if they were written by ChatGPT.
I attended an education conference a few years ago in which teachers talked about using AI to create assessments and to grade them, while students use AI to complete many assignments.
I wondered: Isn’t it just the AI getting smarter in those classrooms?
Authors recently learned that millions of pirated books and scientific papers have been used by Meta, which owns Facebook, Instagram and WhatsApp, to train its generative AI model. The Atlantic reported that Meta accessed these works through LibGen -- Library Genesis -- to train its AI system, Llama, without permission from the creators of the works. Multiple authors have brought a lawsuit against Meta over the unauthorized use of their work.
Millions of others willingly handed over images of their faces as part of trends, such as posting AI-generated Barbie boxes or action figures of themselves. How many of these users knew that their images would be stored, used to train future models or possibly sold to third parties? Could their facial data also be used to create deepfakes, identity theft scams or impersonations in fake content?
TechCrunch reported that people have used ChatGPT’s new image generator to create realistic, yet fake, restaurant receipts. A former Washington Post reporter shared that she found stories she had never written with her byline attached after WaPo announced a partnership with OpenAI.
In addition to the legal, creative and intellectual property issues created by burgeoning AI use, the environmental impact of the power needed to train AI models is extraordinary. AI models require a staggering amount of electricity. They also need vast amounts of water to cool their hardware. Professor Gina Neff of Queen Mary University of London told the BBC that the data centers used to power ChatGPT consume more electricity in a year than 117 countries.
The proliferation of AI has provoked multiple existential questions for humans.
“Are we all stock photos now?” Hagerman asked. She used to teach English and says the experience of discovering a fake version of yourself online is the very postmodern existence that all of literature has prepared us for.
“It’s this othering of what it means to be human,” she said.