Percentage of people who say they're more inclined to spend money on quality items than on something that's cheaper both in price and quality, according to research by Slickdeals: 60� Percentage who have been burned by buying the cheap version of a product: 63� Number of times more than the sticker price that the average American is willing to pay for products that last at least 20 years: 2
Rank of Spider-Man (2.2 million), princess (1.9 million), witch (1.6 million) and ghost (1.3 million) as the most popular costumes for children, according to a survey by the National Retail Federation: 1, 2, 3, 4
Rank of witch, vampire, ghost and pirate as the most popular costumes for adults: 1, 2, 3, 4
Source: National Retail Federation.
Percentage of U.S. adults who have eaten expired food, according to a survey sponsored by Farm Rich: 27� Percentage of parents who admitted to chowing down on their kids' snacks to help ease their hunger pangs: 39� Percentage of parents who are willing to let their kids eat whatever they want if it will stop them from having a hangry tantrum: 68� Source: Farm Rich.
Percentage of employers that have added new perks in response to the challenging hiring market, according to a survey from Robert Half: 83� Percentage that have added remote work opportunities: 40� Percentage that have offered mental health resources: 36� Percentage that have offered wellness programs: 33
Source: Robert Half.
Percentage of Americans who say the way the president is elected should be changed so that the winner of the popular vote nationwide wins the presidency, according to a survey by Pew Research: 63� Percentage who said so in 2021: 55� Source: Pew Research Center's Social and Demographic Trends.
Average number of connected devices there are in U.S. internet-connected households, according to Parks Associates research: 16� Percentage of these households that experienced at least one technical problem last year: 52� Percentage of consumers who prefer to handle technical support issues over the phone: 63� Source: Parks Associates.
Percentage of Americans who say they would not install an app that collects driving behavior or location data for any insurance discount amount, according to a survey from Policygenius: 68� Percentage who believe no discount is worth installing a smart home device, like a doorbell camera, water sensor or smart thermostat, if these devices shared data with their insurance companies: 65� Source: Policygenius.
Percentage of adults who say they frequently use earbuds for more than one hour per day, the recommended time limit by The World Health Organization, according to a survey commissioned by Lipo-Flavonoid: 31� Percentage of adults who are aware that using earbuds at unsafe levels is damaging: 22� Percentage who enjoy their music most when it's played at a higher volume (that percentage increases to 30% among adults ages 18-34): 21� Percentage of Americans who don't care if their earbud volume is higher than what's considered healthy (that percentage jumps to 49% among those ages 18-34): 32
Source: The Harris Poll.
Percentage of decision-making moms who consider Halloween a season, and nearly half agree it begins October 1, according to a survey by Party City: 80� Number of times people say their child will wear their Halloween costume: 2 to 5� Source: Party City.
Percentage of Americans who plan to travel this holiday season, according to findings in "OOH Consumer Insights & Opportunities Q4 2022: Holiday Travel & Shopping": 59� Percentage who will be taking a personal vehicle: 64� Source: The Harris Poll.
"Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art." -- Frederic Chopin, pianist and composer (1810-1849)