Average annual Valentine's Day spending, according to the Retail Advertising and Marketing Association survey: $13.19 million
Number of Valentine's Day cards exchanged annually: 180 million
Average number of roses produced for Valentine's Day: 196 million
Percentage of women who would end their relationship if they didn't get something for Valentine's Day: 53
Estimated number of firms in the U.S. making chocolate products, an industry worth $13.5 billion a year, according to the Census Bureau: 1,200
Estimated number of candy stores across the nation selling all forms of confections: 3,300
Average number of pounds of candy consumed by each American annually: 25
Source: U.S. Census Bureau.
Percentage of Americans who have reviewed a product or service who claim that they never bought, used or even tried the product, according to YouGov research: 21
Of these, percentage who said they did so because they "just felt like it": 32
Percentage of American football fans (meaning they and/or their spouse/partner follow professional football) who reported that they gained weight during this football season, according to a survey conducted on behalf of Nutrisystem: 25
Average gain among those that have gained weight this football season: 10 pounds
Percentage who admitted they had gained 20 or more pounds: 16
Source: Harris Interactive.
Percentage of Americans who had committed to a New Year's resolution who have already given up, according to the Sears and Kmart's New Year's resolution survey findings: 53
Ranks of exercising, eating healthier and losing weight on the list of the top broken resolutions: 1, 2, 3
Percentage of Americans who say they easily gave up on their New Year's resolutions because they are too hard to maintain on their own: 69
Source: Sears Holdings.
Percentage of Americans who agree that soup warms America's heart and should be the official meal of winter, according to The Snapware brand sponsored survey: 86
Ranks of a hot cup of soup, cuddling, putting on favorite PJs and taking a warm bath on the list of the best ways to warm up during the winter: 1, 2, 3, 4
Source: Zeno Group.
Number of times more frequently that women tweet about Valentine's Day than men and are more positive about the holiday, according to NM Incite (a Nielsen/McKinsey company): 2
Percentage of men's tweets about Valentine's Day that are positive: 10
Source: Nielsen Analytics.
Number of job changes over a 10-year period it would take for a professional to be viewed as a job hopper, according to a survey of HR managers by Robert Half: 5
Source: Robert Half.
Percentage of Americans who will be spending Valentine's Day with a movie, according to a survey by Redbox: 61
Percentage of respondents who would prefer a homemade meal on Valentine's Day: 37.7
Ranks of restaurant gift cards, jewelry, clothing/apparel, flowers, chocolate and perfume/cologne on the list of most preferred gifts chosen by American adults for Valentine's Day, according to a survey by the National Restaurant Association: 1, 2, 3, 4, 5, 6
Source: National Restaurant Association.
"Everyone discusses my art and pretends to understand, as if it were necessary to understand, when it is simply necessary to love." -- Claude Monet, painter
(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)