Percentage of mothers who say they were looking for something special from their husbands for Mother's Day, according to a survey by C&R Research: 4
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Percentage of respondents who expected their children to do something: 70
Percentage of moms who said anything handmade would be perfect: 33
Percentage of moms who wished for a day off from mom duties: 22
Source: C&R Research.
Percentage of American adults who believe that Toyota vehicles are more (17 percent) or equally (45 percent) as safe as other vehicles, according to a Zogby survey: 62
Among those who currently own or lease a Toyota, percentage who believe Toyotas are more (38 percent) or equally (44 percent) as safe as other vehicles: 82
Source: Zogby International.
Percentage of Americans who have changed the way they shop as a result of the recession, according to a survey conducted by Kmart: 70
Percentage of shoppers who believe that using layaway more often is a smart financial solution that can help them better manage their spending: 73
Percentage who agreed that they would rather forgo the instant gratification of financing their purchases in favor of using layaway: 82.2
Source: Synovate.
Ranks of cell texting and cell calling on the list of preferred means of communication between teens and their friends, according to the Pew Internet and American Life Project: 1, 2
Percentage of 12- to 17-year-olds who now own cell phones, up from 45 percent in 2004: 75
Percentage of teen texters who say they are more likely to use their cell phones to text their friends than to talk to them: 66
Source: Pew Internet and American Life Project.
Percentage of finance and bookkeeping professionals who admitted they had conducted a search on their own name (egosurfing) using a search engine, according to a survey by Accountemps: 69
Source: Accountemps.
Percentage of brides who are either pleasantly surprised with their budget or feel like everything they want will fit into their budget, according to a survey by Get Married Media: 70
Ranks of wedding websites, wedding magazines, and friends and family on the list of the most helpful places to get advice: 1, 2, 3
Source: Getmarried.com.
When asked to select the two most important reasons for taking environmentally friendly measures, percentage of Americans who selected saving money, according to a poll conducted by Ipsos Public Affairs on behalf of Procter and Gamble: 64
Percentage of respondents who also said preserving resources for future generations: 56
Source: Ipsos Public Affairs.
At the beginning of 2009, percentage of firms that said they would fill fewer openings (and they did -- 27 percent fewer), according to research by Careerxroads.com: 100
This year, percentage that predicted further reductions in hiring: 10.8
Percentage that expect to grow: 48
Percentage that expect to hold steady: 41.2
Source: CareerXroads.
Percentage of Americans who agree (26 percent strongly, 40 percent somewhat) that the United States has an obligation to help poor children in other nations around the world, according to a poll conducted on behalf of Child Fund International: 66
Percentage of respondents who indicated that they've personally contributed to an international relief organization that helps the world's poor children: 62
Source: Child Fund.
Anticipated percentage increase in Mother's Day sales, according to a survey by IbisWorld: 4.2
Total amount projected to be spent: $14.88 billion
Source: IBISWorld.
Idle Thought
"The highest result of education is tolerance." -- Helen Keller, author and lecturer
(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)