DEAR HARRIETTE: Yes, it’s Valentine’s Day, but I don’t like to buy into it. Expectations seem ridiculously high for this manufactured holiday.
I have a relatively new girlfriend. I like her a lot, but I’m not into this day. I have told her as much, and she seems disappointed. I absolutely hate that I become the bad guy if I don’t want to bow to this nonsense. How can I let her know I care about her without falling into this consumerist trap? -- Not a Fan
DEAR NOT A FAN: This is a tough one, as expectations are through the roof for this holiday. A huge industry supports it, so most people feel the pressure -- regardless of their relationship status. No matter what you say to your girlfriend, she will be thinking about this day.
You can’t totally ignore it. That won’t make it go away. Why not do something with your girlfriend so that you are together? Remind her that you don’t celebrate the holiday, but you do celebrate her. Have fun together. Make a meaningful moment so that she has pleasant memories of how you spent the day.