DEAR HARRIETTE: I am a freelance graphic designer, and one of my clients is frustrating. Despite multiple revisions and attempts to clarify their expectations, the client has continued to express dissatisfaction with my work. One design element they specifically didn't like was a logo concept I had created. The client requested a minimalist and modern design, which I meticulously crafted to align with their brand image. However, they found the color scheme too bold and the font choice not in line with their vision. I asked for more specific feedback, and they did not provide me with anything concrete. This left me feeling perplexed, as I had followed their instructions closely and incorporated their feedback at every stage of the design process. How do you think I should proceed? -- Vague Client
DEAR VAGUE CLIENT: Many people are not visual and can find it difficult to express what they want for a design because they literally do not have the words to describe it. As a designer, that can be frustrating. Provide your clients with a variety of visual references to allow them to see examples of possibilities from which they can choose. This takes time, but it is a way to help guide them to come to a direction that satisfies their needs and helps them to imagine what they want. Many designers agree to provide three options to clients, after which they charge more. With a difficult client like this, you may need to change your rules regarding options in order to come to a solution that will satisfy their needs.