DEAR HARRIETTE: Because I’ve garnered a large following on social media, I get a lot of people asking me how to grow their own online following. While I appreciate the support, I have to admit that I don't really know how to help them. My own following just kind of happened by chance, and I don't have the expertise to make it happen for others. I get asked so often about my following that I’m starting to think I’m missing out on a good opportunity by not capitalizing on it. What should I do? -- New Opportunities
DEAR NEW OPPORTUNITIES: Since you continue to be asked, it may be worth it first for you to think carefully about what you have done that has worked and what you can share about your process. While you say your growth has happened by chance, that’s likely not entirely true. Review what you did and when, how you shared your thoughts, feelings, experiences and values, and how people responded. Try to remember when you joined different platforms, and pay attention to how each platform works for you.
Then, if you want to consider giving advice about how to develop a social media presence as a business, do your research to learn what people charge for this service. Using the industry standard as your guide, inform the next person who asks you that you have established a home business to help people set themselves up for success. While there are no guarantees, you can promise to teach what you know.