life

Business Lessons From the Pandemic

Harvey Mackay by by Harvey Mackay
by Harvey Mackay
Harvey Mackay | May 18th, 2020

Harvard Business School surveyed 600 CEOs recently and asked them what keeps them awake at night during this global pandemic. The results found that almost every aspect of doing business must be completely rethought for both short-term survival and long-term success.

The issues cited fall into three main categories:

1. Continuous learning and integrating new information.

2. Making complex decisions and plans quickly and solving problems.

3. Empathy, maintaining wellness and focus.

I'm a big believer in lifelong learning. You don't go to school once for a lifetime; you are in school all of your life. Companies need to create a corporate culture that strives for continuous improvement.

In his 1995 book "Managing in a Time of Great Change," Peter Drucker, the late, great management guru, wrote: "It is a safe prediction that in the next 50 years, schools and universities will change more and more drastically than they have since they assumed their present form more than 300 years ago when they reorganized themselves around the printed book.

"What will force these changes is, in part, new technology; ... in part, the demands of a knowledge-based society in which organized learning must become a lifelong process."

Students and teachers at all levels have had to adjust to remote learning, and that will most definitely not be just a passing fad. With a majority of people now working remotely, new systems have been developed in short order. I don't expect that to change as companies and employees recognize the benefits of working from home.

Many decisions were made within hours of lockdown announcements. Anyone who has management responsibilities understands that decision-making can be precarious. After you've done all your homework, when making decisions, I've found that you have to trust your gut. If I'm not sure, I check with people I trust to give me the knowledge on all sides.

As for planning, I like to say people don't plan to fail; they fail to plan. Things no longer rest on a predictable base.

Companies spend days, if not weeks, agonizing over their mission statements and business plans. Get the business model right. Then accessorize it with the details. You may not need more than a few action plans focused on very restricted areas.

It's not the sheer magnitude of the preparation that matters. It's the relevance of what you do. Is it clear? Will it change behavior?

A basic principle in the sales and marketing world is that people don't usually buy products and services. They buy solutions to problems. Successful salespeople and marketers tailor their products and services to meet a demand that is not necessarily immediately evident, but nonetheless very real. They identify problems in terms of solutions and anticipate problems long before they become apparent. They must be empathetic to their customers' needs.

Empathy is an emotion that is a sense of shared suffering, most often combined with a desire to alleviate the suffering of another and to show special kindness to them. Compassionate acts attempt to alleviate that suffering as if it were one's own.

Where, you might ask, does compassion fit in business? Will it hurt the bottom line? Will it make our company look soft or like a pushover?

The answers are: at all levels, no, and definitely not. Compassion and profitability are not mutually exclusive. On the contrary, companies that are perceived as people-oriented and good corporate citizens have a far better chance of succeeding than those that put profits ahead of people. In times like these, empathy will win the day.

As for wellness, personal health is important for corporate health. Exercise is good for your mind as well as your body. Corporate America has long endorsed fitness and physical health, but it's done a mediocre job getting employees to buy into the whole program.

Maintaining focus may be challenging right now, but if you can focus fully on the task at hand, and shut out everything else, you can accomplish amazing things.

Focus is a topic I hear about frequently in business. The most common complaints? Too many projects spinning at one time. Too many interruptions. Too many phone calls and emails. Too many things to do. Too little time. Too many schedules to balance. Too much uncertainty about the future.

Stay focused as best you can, and don't let things happen to you -- not when you can make things happen.

Mackay's Moral: It's not about what you can't control; it's about what you can control.

life

Make Decisions That Make a Difference

Harvey Mackay by by Harvey Mackay
by Harvey Mackay
Harvey Mackay | May 11th, 2020

T. Boone Pickens, the late famed oil prospector and corporate raider, said in commencement remarks at George Washington University: "Be willing to make decisions. That's the most important quality in a good leader. Don't fall victim to what I call the 'ready-aim-aim-aim-aim syndrome.' You must be willing to fire."

It's common knowledge that most people simply do not like to make tough decisions. That's why the frustrated executive replaced the "In" and "Out" trays on his desk with one labeled "Stalled."

We are at a critical point for many businesses right now; decisions made today affect the future survival of every operation. The pandemic has stalled all kinds of decisions that would have been five-minute conversations just weeks ago. And so many decisions were made for us by government orders. Can't overrule those.

So how best to approach the pressing issues within our control that need immediate action?

Sigmund Freud and his niece once discussed how difficult it was for some people to make a decision. He said, "I'll tell you what I tell them. I ask them to toss a coin."

His niece said, "I can't believe it. You, a man of science, guided by senseless chance!"

Freud answered: "I did not say you should follow blindly what the coin tells you. What I want you to do is to note what the coin indicates. Then look into your own reactions. Ask yourself: Am I pleased? Am I disappointed? That will help you to recognize how you really feel about the matter, deep down inside. With that as a basis, you'll then be ready to make up your mind and come to the right decision."

We grow by making decisions and assuming responsibility for them. You're not going to be right all the time. In fact, President Harry Truman said, "Whenever I make a bum decision, I just go out and make another."

One of his predecessors, Theodore Roosevelt, had a little different take: "In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."

Sitting on a decision too long just creates a new problem. Not making a decision is doing nothing.

Counselor and researcher Trudi Griffin says there are simple ways to make the decision process less intimidating, such as "identifying the worst-case scenario, making a spreadsheet, and following your gut instinct." In addition, she recommends considering whether the decision will be permanent. "Most decisions are reversible, so you can take comfort in knowing that if you hate your decision, you can always make a change to fix the situation later on."

She also counsels to "learn to distinguish between an impulse and intelligent decision." Once you've weighed your options, you can usually figure out if your first reaction was reasonable or a quick fix. Take a breath and give yourself time to think.

Ask any CEO or manager if they are proud of all the decisions they have made, and I will guarantee the answer will be no. But ask them if they learned from their mistakes, and I will also guarantee the answer will be yes, at least from the smartest ones.

Good decision-making is learned. It stems from good judgment, which is also learned, frequently the hard way. But with practice, good decision-making becomes much easier.

Strong leaders have no problem in making decisions. They are confident that their decisions are the best. Warren Buffett, CEO of Berkshire Hathaway, said, "My idea of a group decision is to look in the mirror."

Buffet takes responsibility for his decisions, and his stockholders trust his judgment. Therein lies another facet of decision-making: owning your decision. Celebrate when you've made the right choice and find a fix when you haven't.

The folly of human nature is neatly summed up by the case of the schoolteacher who invested her life savings in a business enterprise that had been elaborately explained to her by a swindler.

When her investment disappeared and the wonderful dream was shattered, she went to the office of the Better Business Bureau. "Why on earth didn't you come to us first?" they asked. Didn't you know about the Better Business Bureau?"

"Oh, yes," said the teacher sadly. "I've always known about you. But I didn't come because I was afraid you'd tell me not to do it."

Mackay's Moral: Life is all about decisions. Choose wisely.

life

The Importance of Loyalty

Harvey Mackay by by Harvey Mackay
by Harvey Mackay
Harvey Mackay | April 27th, 2020

An elderly woman had always wanted to travel abroad. Now that she was getting on in years, she thought the time had come, but she'd never even been out of the country. So she began by going in person to the passport office and asking how long it would take to have one issued.

“You must take the loyalty oath first,” responded the passport clerk. “Raise your right hand, please. Do you swear to defend the Constitution of this country against all its enemies, domestic or foreign?"

The woman’s face became pale and her voice trembled as she asked in a small voice, “All by myself?”

Loyalty is what makes for great people, winning teams and top-flight business organizations.

Former Treasury Secretary Donald Regan said, “You’ve got to give loyalty down, if you want loyalty up.” I have a different way of saying this. I firmly believe that respect is earned, honesty is appreciated, love is gained and loyalty is returned.

In February, Americans celebrated the 40th anniversary of the Miracle on Ice, when the American hockey team beat the heavily favored Russians and then Finland to win the gold medal at the 1980 Winter Olympics in Lake Placid, New York. My friend Herb Brooks was the coach. Herb’s players all cited his loyalty to them and to the idea that they could win it all as the reason for what many call the greatest upset in sports history. This underdog hockey team became an American legend, all because of inexhaustible loyalty. Herb believed that blood makes you related, but loyalty makes you family.

In years past, when a person landed a “dream job,” that person tended to stick around until the gold watch ceremony. That may have represented some level of loyalty, but, often, it was better described as longevity. A safe place, a comfortable situation. Loyalty to the organization was assumed.

Today, it’s more challenging to build loyalty when employees move around so much. But loyalty is always important. I still believe a person can job-hop regularly and maintain tremendous loyalty to the company that they represent.

I personally value loyalty over longevity. I would rather have a terrific employee work for us for a few years and be true to our company values than someone who still shows up every day, punches the clock and hangs around just to collect a paycheck.

Being committed to the job that one is hired to do is the mark of loyalty. Moving on is not disloyal if it means a promotion we can’t offer or a desire to use a different skill set. A person can remain loyal to an earlier employer when working in a new job. In fact, I hear regularly from former employees who let me know that their experience at our company provided them with a great start and helped to launch a successful career. They are grateful and will remain loyal to us.

When a new employee is hired at MackayMitchell, management expects commitment to the company and in return treats every employee as a valuable family member. We have a number of employees who have celebrated 20, 25, 30 and 40 years with us because we practice what we preach. But, believe me, if the loyalty factor appeared to be missing, we would re-evaluate that relationship. We need committed people to continue to provide outstanding service and produce the best envelopes in the industry.

We need loyalty to be winners. Former IBM Chairman John Akers said: “We’ve all heard the shortsighted businessmen attribute a quote to Vince Lombardi, ‘Winning is not the most important thing; it’s the only thing.’ Well, that’s a good quote for firing up a team, but as an overarching philosophy it’s just baloney. I much prefer another Lombardi quote. He expected his players to have three kinds of loyalty: to God, to their families and to the Green Bay Packers, in that order.”

As a native Minnesotan who has spent my life in the shadow of the Packers and their fiercely loyal fans, I can attest to their loyalty -- no matter where they happen to be on game day!

Mackay’s Moral: Get a lock on loyalty -- it’s one of the keys to success.

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