Another reason to avoid artificial fragrance: it can confuse bees. Bees are vital to the natural world thanks to the important work they do to pollinate flowers. They are attracted to the sweet-smelling scent from actual flowers, and are also attracted to artificial scents found in body washes, perfumes, shampoo, air fresheners and scented candles. This confusion by bees can lead to fewer pollinated flowers. One way to help is to choose fragrance-free options whenever possible.