For a married couple of Milwaukee schoolteachers, turning 62 opened the gateway to retirement and to collecting Social Security. But true financial liberation will also require them to sell the Cape Cod home where they raised their four kids.
“Truth be told, we’re done with all that home upkeep and child-rearing. Our dream now is to hit the road as van lifers. For that, we’ve already picked out a Winnebago Travato we like,” the wife says.
At this point in the real estate cycle, an increasing number of older Americans wish to cash out their houses to fulfill their bucket lists. But unlike owners in many metro areas who are delisting their property because it’s failed to sell, the couple in Milwaukee face better odds. Home values there are still rising slightly.
“We got a great deal on our house that we bought 27 years ago. We’re hoping to get about twice the price we originally paid. But even then, our place would be quite affordable. Also, the house is in perfect condition, due to all our upgrades,” the wife says.
Indeed, the couple did extensive remodeling of their house. They added custom kitchen cabinets, quartzite countertops and an oversized refrigerator with French doors. For their backyard, they created a beautifully landscaped “outdoor room,” with ideal space for BBQs.
Still, the couple is uncertain about how their property should be priced and staged to maximize their proceeds. They’ve yet to identify the best possible agent to list their home.
Ron Phipps, a real estate broker and instructor in Rhode Island, doesn’t know the couple in this true story. But he recommends that those who are similarly situated search for an agent who knows their local area well.
“Conventional thinking on agent selection favors those who have extensive experience in your immediate region and therefore can offer expert advice on pricing—hitting the mark on the first try without going too high or low,” says Phipps, a former president of the National Association of Realtors.
-- Rule out faraway relatives and friends when choosing a listing agent.
With more than a million Americans involved in real estate sales, you might have a relative or friend working in the field. But should you consider hiring this person if their office is located a significant distance away from where you live?
Absolutely not, says Eric Tyson, co-author of “Selling Your House for Dummies.” He contends that a faraway agent is likely to be much less effective in marketing your property than one who knows your local turf well.
“As common sense implies, an agent based more than 30-minute ride away can’t be as responsive to prospects and their agents as someone close by. Geography can be a real barrier,” Tyson says.
It’s particularly wise to have an agent close by if you’re trying to sell a property in an urban setting, such as a condo in a high-rise building. In such a case, the ideal agent is often someone with proven experience selling units in your building.
“Nearby agents are much better at advising you about how to answer questions on your neighborhood when they come in,” Tyson says.
Realtors call the area where they most often sell homes their “farm.” Agents who say they farm your area should be able to show this with a list of transactions they’ve done there recently.
-- Conduct in-person interviews with at least two listing prospects.
Without interviewing other contenders, you may be tempted to hire an agent who comes highly recommended. But it’s still wise to interview at least one to two other candidates.
“When you talk to several people, you’ll get different perspectives on your sale,” Phipps says. Several opinions on pricing can be especially helpful.
He says you should be wary of any agent who suggests you should list your place for more than 10% above what others say is its fair market value.
“Find out how they arrived at that higher price,” says Phipps, noting that occasionally some agents may suggest an above-market list price as a way to flatter you into hiring them.
“It’s a short-sighted listing strategy,” says Phipps.
-- Seek information on honors obtained by agents on your short list.
How can you identify agents who have achieved an unusual level of expertise? Phipps says one way to distinguish among agents is to ask if they’ve been elected to positions of leadership within their professional groups.
“This shows they have a reputation for collaborating with other real estate people,” Phipps says. That’s important, he says, because real estate is a cooperative profession, and a successful sale typically involves more than one agent.
-- Pick a seasoned listing agent with a proven deal-closing record.
During buoyant economic times, most sellers feel home free once they’ve obtained a ratified contract -- meaning their deal has been agreed upon by both sides of the transaction.
But in the current period, Phipps says many sellers are understandably nervous that complications along the way to closing might scotch their deal. That’s because nowadays, more purchasers must drop out because their mortgage financing has been turned down. Also, more bank appraisals are coming in below the price buyers have offered.
“Selling has become much more complicated. So it’s smart to find an agent with experience handling many different kinds of transactions. Look for their record of closing deals, not just taking listings,” Phipps says.
Phipps uses this analogy: “Once a home sale was like an easy toboggan ride. Now there are trees in the way, and the ride is fraught with more risks.”
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)