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A Clean House Is a Best-Seller

The Housing Scene by by Lew Sichelman
by Lew Sichelman
The Housing Scene | June 6th, 2013

When it comes to the little things that sellers do to make their homes stand out from the competition, a new splash of paint is usually at the top of the list. Sprucing up the front yard and removing the clutter you have learned to live with over the years also rank high.

But the No. 1 step you can take, according to a survey of real estate agents, is cleaning the place from top to bottom. Spending a few hundred bucks for cleaning supplies, rolling up your sleeves and getting to work will pay huge dividends, dollar for dollar, according to nearly all the 500 agents who participated in the HomeGain poll.

Actually, cleaning has ranked as the top home improvement suggested by realty professionals ever since HomeGain began asking the question in 2003. In the latest survey, the agents said spending $400 on cleaning is likely to gain sellers $2,000 more at closing. That's a 400 percent return on investment.

Of course, there is clean and then there is really CLEAN! Here are some tips gleaned mainly from the folks at The Maids, a residential cleaning service with about 150 franchises in 40 states, with suggestions from Mary Moppins thrown in for good measure:

-- You may not look up when you walk around your house, but would-be buyers do. They look everywhere, so knock down any cobwebs, clean the blades on the ceiling fans and remove the dust that has built up on the top of window and door frames, as well as other places it tends to accumulate.

Now look down and clean your baseboards.

-- Wash the windows, inside and out. Professional house cleaner Mary Findley, aka the aforementioned Mary Moppins, cleans windows with a 32-ounce spray bottle filled with 1/3 cup white vinegar, 1/4 cup rubbing alcohol and the rest distilled water.

For best results, wash windows on a cloudy day. Sunlight dries the glass quickly, causing streaks.

-- You'll want to shower your place with light to show it off, especially at night, so remove the bugs that have accumulated in your light fixtures and clean the glass. Replace the bulbs with new ones. That way, Findley says, you won't have a burnout during a showing.

-- Clean the stove and oven. If you have burner drip trays, replace them. The cost is minimal, and they will make the range sparkle. As an alternative, Findley suggests placing dirty drip pans in a plastic bag with a 50/50 mixture of water and ammonia. Let sit for a day, then scour and rinse.

Don't overlook the range hood -- not just the top, but also underneath where grease tends to accumulate. Spray foaming tile and tub cleaner, wait a few minutes and wipe.

-- Window treatments tend to trap dust and odors. Dry-clean or at least vacuum drapes. Roll up blinds to remove them. Then loosen and wash in a tub of warm, soapy water with a cup of white vinegar. Rinse and lay flat on a towel outside to dry.

Alternatively, hang the blinds outside with the slats facing down. Spray from bottom to top with foaming tub and tile cleaner, a Findley favorite. Sponge off with water, then flip them over, turn the slats in the other direction and repeat. "Sparkling blinds in 15 minutes," Findley says.

-- Eliminate lingering odors in the dishwasher by running it with a couple tablespoons of Tang, the powdered breakfast drink.

-- Decluttering goes along with cleaning. Since lookers will peer in your kitchen cabinets and drawers, take everything out, pack away what you're not using and neatly restack what's left -- but not before wiping the shelves and drawers clean.

-- Cabinet doors don't need to be replaced or resurfaced, just cleaned, Findley says. Start with a wood cleaner to deep-clean the doors, than apply a wood restorer to replenish the finish.

-- Shampoo carpets and then vacuum daily. "Nothing screams 'clean' like visible carpet pile lines," according to The Maids.

Wood and tile floors should be mopped. Clean the grout, too. If your linoleum floor no longer holds a shine, strip it with a janitorial-grade wax remover and redo with janitorial non-yellowing wax, which Findley says holds up longer than most store waxes. That way, if it takes longer than expected to sell, at least you won't have to rewax.

-- In the bathroom, clean showers, sinks and tubs. Remove hard-water spots and soap scum by spraying them with undiluted, heated white vinegar. Let soak 15 minutes before scrubbing.

Alternatively, Findley suggests applying a concentrated orange-based cleaner full-strength. Give it at least an hour to dissolve soap residue. Then use a white scrub pad -- only white; any other color will scratch the surface -- to remove the buildup.

-- To get rid of water rings in the toilet bowl, drain the bowl and saturate several heavy-duty shop paper towels with either orange cleaner or white vinegar. Plaster the sides of the bowl with the towels and let sit for several hours. For a quicker solution, try the stuff you use to clean tile grout.

-- Wash shower curtains and liners. Wash glass doors as you would showers and tubs above. Treat fiberglass walls with a Molly Moppins product called Gel Gloss, available in the bathtub section of hardware stores.

Hit mildew with straight hydrogen peroxide as opposed to bleach, the fumes of which can be overpowering in small spaces.

-- Walls and ceilings should be dusted. For textured surfaces and rough wood, slip three lint roller tubes over a paint roller and roll.

-- Wipe down front and back doors, including screens. Remove oil spots from garage floor and driveway. Polish doorknobs, hinges and drawer handles, and clean your trash cans.

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Don't Go Without Flood Coverage

The Housing Scene by by Lew Sichelman
by Lew Sichelman
The Housing Scene | May 31st, 2013

Homeowners will see increases in the rates they pay for flood insurance soon, if they haven't already, with owners of vacation homes seeing the biggest jump. But that isn't reason enough to drop coverage. Flood insurance is one of the best deals going.

Though floods can bring walls of water 20 feet high, even a few inches of water can cause thousands of dollars in damage. Between 2007 and 2011, the average flood claim fielded by the National Flood Insurance Program (NFIP) was nearly $30,000. The cost of the typical flood policy is about $625 a year.

Don't make the mistake of thinking that your homeowner's policy has you covered, or that a flood won't happen to you. According to the Federal Emergency Management Agency, which operates the flood insurance program, flooding occurs practically every day, practically everywhere. And it is costly, racking up $2.9 billion in losses between 2002 and 2011.

Fact is, flooding is the nation's most common natural disaster. About 90 percent of all disasters in the U.S. involve flooding, and flash floods happen in all 50 states.

In areas prone to flooding, there is a 26 percent chance a homeowner will be hit by a flood of some kind at least once during the life of a 30-year mortgage. And flood damage can just as easily result from overburdened or clogged drainage systems and drainage from new development as from major storms.

"New roads and housing developments reduce the land's natural ability to absorb water," says The Woodlands, Texas, insurance agent Gordy Bunch. "Runoff can multiply as much as six times when the land is paved over."

Just because your house lies in the 100-year flood plain doesn't mean your home is safe for the next so-many years, either. That's a common misconception that lulls people into a false sense of security, says Bunch, whose agency, The Woodlands Financial Group, has been recognized by FEMA for its work with flood insurance.

"The 100-year flood plain simply means your home or business has a 1 percent chance of flooding every year," the insurance pro says, "not once in every 100 years."

Another common misunderstanding about flood coverage, particularly among new owners, is that standard homeowner policies cover homes for flood damage. They do not. So if your home is damaged by a hurricane, tropical storm or even heavy rains, you are not covered unless you have a separate flood policy.

Every inch of the country is mapped into one of two risk-based flood zones. By law, federally regulated and insured lenders must require flood coverage on properties in high-risk areas, where there's a 1 percent or greater chance of flooding in any given year. Lenders must tell you whether the property is in a high- or low-risk area.

Lenders typically do not require coverage on properties in low- to moderate-risk areas. But coverage is still recommended; one in five claims come from folks outside a high-risk zone.

Fortunately, everyone -- even renters and business owners -- can buy a flood policy. The lone caveat is that the property must be in a community that participates in the NFIP, which Congress created in 1968 to fill a void in coverage that most private companies would not offer. About 20,000 communities participate.

There's no need to shop for flood insurance. The NFIP sets all the rates, which factor in location, structure type and whether the property has a basement. But rates are rising.

Under 2012 legislation that reauthorized and reformed the underfunded program, owners who have paid subsidized rates for second homes, business properties and properties that have incurred repeated and severe losses must now pay the full actuarial cost of the insurance. Rates for these properties will increase by no more than 25 percent a year until the premium meets the full cost.

Rates that other policyholders pay are rising, too. The bill raised the ceiling on premium rate increases from 10 percent to 20 percent. And it requires that premiums on new policies for properties not currently covered be based on actuarial rates.

According to the new law, premiums on any property located within an NFIP-participating area must accurately reflect the current risk of flooding. But throw up your hands in frustration; that determination won't be made until the effective date of any revised or updated flood insurance rate map.

Also, any increase in the risk premium will be phased in over five years, at a rate of 20 percent a year. Ditto for properties located in an area not previously designated as one with special flood hazards; the premium will be phased in over five years at 20 percent per year, following the effective date of the remapping.

While last summer's legislation calls for higher rates, it allows policyholders who are not required by their lenders to have their premiums escrowed every month to accept payment in installments. Previously, a single annual premium was required.

Still on the fence? Here's one more factoid that might make a difference: Federal disaster assistance is typically in the form of a loan. A $50,000 loan at 4 percent a year will run $240 a month for 30 years. At the same time, a $100,000 flood policy costs about $33 a month.

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Prices Running Higher Nearly Everywhere

The Housing Scene by by Lew Sichelman
by Lew Sichelman
The Housing Scene | May 24th, 2013

The latest sales numbers from the nation's multiple listing services are in, and housing is looking good.

As of May 1, only nine of the 100 core-based statistical areas (CBSAs) with more than 500 sales in the previous three months saw prices decline. The other 91 booked higher prices -- some quite significantly.

Overall, according to data supplied by Pro Teck Valuation Services of Waltham, Mass., the average mean price of the hundred most active CBSAs was up almost 12 percent from the same period a year ago. CBSAs are defined as "micropolitan" areas of at least 10,000 people who are tied to an urban center by commuting.

The average median nationally as of May 1 was $212,869. At the same time last year, it was $190,278.

But throw those numbers out with the morning trash. Since all real estate is local, the national median is useful only as a headline. What's more important to buyers and sellers -- and even owners -- is knowing whether the real estate market is rising or falling where they live.

Much more valuable in gauging the path of house prices is price per square foot, which is the great equalizer. Whereas other measures are often influenced by an unusually high number of sales at one end of the price spectrum or the other, the median price per square foot evens things out.

By normalizing for swings in the type and price of houses sold, the price per square foot -- or PPSF -- represents a truer market snapshot and is a better way by which all houses can be judged against one another.

That alone makes Pro Teck's figures more meaningful. And giving them ever greater credence is the fact that they are the most recent.

Whereas other measures you might read or hear about are often up to six months old, the numbers supplied to this column by the Massachusetts valuation company are collected from the country's 850 multiple list services and updated daily. You can't get much more current than that.

With that as a backdrop, let's take a peek at what's happening in selected places around the country.

The latest leader in the quarterly price dance is Atlanta. The median PPSF of a house sold in the last three months in the Atalanta-Sandy Springs-Marietta CBSA jumped 41 percent, from $46.64 a year ago to $65.74, while the median price rose 43 percent, from $95,000 to $136,000.

Atlanta's PPSF numbers compare quite favorably to the national average median, which was $115.91 per square foot as of May 1, an increase of nearly 11 percent from a year ago.

Detroit was another big gainer. The median PPSF there rose almost 33 percent, from $38.30 to $50.79, the lowest PPSF of the hundred most active markets.

Of the eight next best-performing CBSAs, one is in Arizona, another is in Florida, two are in Nevada and four are in California. And in all eight, the average median jump in square foot price was from 22 percent to 28 percent.

The most expensive market is San Francisco, at least pricewise. There, the median price rose an astonishing $180,000, from $735,000 this time last spring to $915,000 as of May 1, nearly a 25 percent gain.

And as a result, the per-square-foot price in the Bay Area rose 22 percent, only the 11th-strongest gain, from $448.61 to $545.60.

Down the Pacific coast: In Los Angeles, the PPSF rose 18.91 percent during the period, from $229.28 to $272.63, while the PPSF in San Diego rose 17.89 percent, from $200 to $235.77.

Moving across the country, the median PPSF was up 7.55 percent, to $76.82, in Houston, and 7.51 percent, to $85.19, in Dallas. In Chicago, it was up 1.71 percent, to $95.87.

In Florida, the median was up strongly across the state. In Orlando, it was up nearly 19 percent, to $82.59. Miami's PPSF was up 17.4 percent, to $112.74. In Tampa-St. Pete, it was up 15.2 percent, to $83.98. And in Sarasota, it rose 13.2 percent, to $66.71.

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