Figuratively Speaking by John MacIntyre

Figuratively Speaking For August 26, 2012

Percentage of geeks who said they would be very stressed out by losing the files on their computer's hard drive, according to the Geek Pride Day Survey by Modis: 60

Percentage who would feel the same about going through a relationship breakup: 49

Source: Modis.

Percentage of consumers who are planning to spend more this back-to-school shopping season than in 2011, according to a survey by PriceGrabber: 46

Percentage of consumers who planned to start their back-to-school shopping in June: 17

Percentage who said August: 44

Source: PriceGrabber.com.

Advertising spending across all media by automotive brands in 2011, more than twice as much as the second-largest category -- quick-service restaurants -- according to Nielsen Research: $10.2 billion

Rank of humorous ads on the list of ads that have consistently resonated best with viewers, regardless of the economy or year: 1

Source: Nielsen Media Research.

Percentage of parents who are more prepared to talk to their kids about drugs and alcohol than about finances, according to a survey by Capital One and ING Direct USA: 35

Percentage who stated they were more prepared to talk about finances: 26

Percentage of older teens ages 15 to 17 who said no one at home helps them manage their money: 15

Percentage of parents who think they are an excellent financial role model for their children: 31

Source: ING Direct.

Percentage of moms with children in kindergarten to 12th grade who consider back-to-school a time for a fresh start, according to the results of a survey by Wal-Mart: 76

Percentage of moms who make back-to-school "resolutions" in preparation for the year ahead: 90

Ranks of saving money and eating healthier on the list of moms' "new school year" resolutions: 1, 2

Source: Wal-Mart Media Relations.

Ranks of "both partners feeling valued and important to each other," "having good communication" and "satisfying sex" on the list of the top measures to prevent cheating, according to a survey of counseling professionals from YourTango.com: 1, 2, 3

Percentage of experts who disagree with the adage "once a cheater, always a cheater": 81

Percentage of respondents who claim that celebrity cheating scandals affect how the rest of us view infidelity: 76

Source: YourTango.com.

Year of birth for Friedrich Froebel, a German educator, who believed that directed play was an important part of each child's education -- a theory that led to the establishment of the first kindergarten, according to the U.S. Census Bureau: 1782

Year that the first kindergarten in a U.S. public school opened in St. Louis, Mo.: 1873

Today, number of youngsters who go to public school kindergarten each day: 3.8 million

Source: U.S. Census Bureau.

Percentage of retired baby boomers who said that they or family members have NOT experienced a significant health event or overall decline in health in the past year, according to a survey by RBC: 68

Percentage of boomers who have previously, do currently, or expect to provide caregiving to another adult (whether it be family, friend or neighbor) at some point in their life: 41

Source: Ipsos Reid Public Affairs.

Percentage of employees who are unable to stop thinking about their problems, according to an employee wellness report released by ComPsych Corp.: 38

Percentage who said minor problems throw them for a loop: 35

Source: ComPsych Corp.

Percentage of checking account holders who had considered switching their accounts to a different bank within the past year, according to a Consumer Reports survey: 19

Percentage of consumers who considered switching who cited fee increases for routine services as one of the reasons they wanted to move their account to a new bank: 43

Percentage who said another bank was offering better terms: 38

Source: Consumer Reports.

Idle Thought

"A hungry man is not a free man." -- Adlai Stevenson, statesman

(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)