Figuratively Speaking by John MacIntyre

Figuratively Speaking For February 14, 2010

Percentage of Americans making $90,000 or more per year who say they would expect a neighbor who found a lost wallet or purse containing $200 to return it, according to a Gallup Poll: 82

Percentage of those making less than $24,000 per year who expressed this kind of trust in their neighbors: 50

Source: Gallup.

Number of U.S. homes with at least one TV, according to Nielsen's 2010 Media Industry Fact Sheet: 114.9 Million

Percentage of video content in the U.S. that is watched on traditional television: 99

Number of hours per week the average American watches TV: 31.5

Source: Nielsen Analytics.

Percentage of people who said they would spend more money on a mattress if they thought it would improve their sex life, according to a survey by Sit 'n Sleep: 33

Percentage of respondents who said they were less active if they didn't get enough sleep: 66

Source: Sit 'n Sleep.

Approximate amount of money that shoppers saved by using coupons in 2009, according to the Coupon Industry Facts Report recently released by NCH Marketing Services: $3.5 billion

Number of coupons redeemed by consumers in 2009, a 23 percent increase over the prior year: 3.2 billion

Source: Valassis.

In today's "SHE-conomy," percentage of affluent women who feel a sense of responsibility to pass along lessons learned in the economic downturn, according to results of a survey by Synovate: 50

Percentage of women who have already passed along guidance to others, the primary recipients of this advice being children, spouse/family, friends and colleagues: 52

Source: Women and Co.

Year that the first Social Security check was issued, according to the Census Bureau: 1940

Amount of money on the check that was made out to Ida May Fuller of Ludlow, Vt.: $22.54

Estimated number of Social Security beneficiaries there are today, including retired and disabled workers and surviving spouses, as well as children: 49 million

Average monthly benefit check for a retired worker: $1,044

Source: U.S. Census Bureau.

Percentage of parents who anticipate that their children will attend college who expect them to contribute at least in part to their own college tuition, according to a survey commissioned by Futuretrust: 90

Percentage of these parents who expect them to contribute by applying for scholarships and grants, though both are increasingly endangered financial species: 80

Source: Futuretrust.

Worldwide, the average number of children borne by women with no schooling, according to research by the WorldWatch Institute: 4.5

Average number borne by women with some primary school: 3

Average number borne by those who complete at least one year of secondary school: 1.9

Source: WorldWatch Institute.

Percentage of U.S. adults who have given or plan to give to relief efforts following the earthquake in Haiti, according to a Zogby Interactive survey: 64

Percentage of African-Americans who have donated or plan to, including 47 percent who have already done so: 81

Source: Zogby International.

Percentage of American men who are affected by hair loss, according to a survey conducted by Wakefield Research on behalf of Rogaine: 40

Percentage of Americans who incorrectly cite stress as a leading cause of hair loss: 75

Percentage who think frequently wearing a hat is a cause: 35

Source: Rogaine.

Idle Thought

"Not far from the invention of fire must rank the invention of doubt." -- Thomas Henry Huxley

(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)