Figuratively Speaking by John MacIntyre

Figuratively Speaking For February 15, 2009

Percentage of men and women who say a successful relationship with a significant other is more important than a successful career in order to achieve a happy life, according to a SnagAJob Valentine's Day survey: 75

Percentage of Americans who say that they have either sacrificed their own career for the benefit of a significant other's or would be willing to do so: 66


When the International Association of Administrative Professionals asked its members what makes a good boss, the percentage who said that being a good communicator is essential in a manager: 37

When asked how a boss could foster better office communications, percentage who said that being clear when assigning tasks: 30

Source: International Association of Administrative Professionals.

Percentage of voters who said they believed in the American Dream immediately after the presidential election, according to Zogby interactive polls: 67

By the second week of January, percentage who said they believed in the American Dream: 56

Percentage who believe because America is the land of opportunity: 52

Source: Zogby International.

Estimated percentage increase in the U.S. market share of world international travel that it would take to add $15 billion to the U.S. economy, according to the U.S. Travel Association: 1

As a result of the 1 percent increase, number of new jobs created: 153,000

Amount of new federal tax revenue included in the $15 billion: $1.3 billion

Source: U.S. Travel Association.

Ranks of Budweiser horse circus (interest score 77.02), Budweiser horse fetch (74.61), Coca-Cola nature (72.53), Bridgestone potato head (71.73) and Budweiser horse coming to America (71.48) on the list of top Super Bowl commercials, according to HCD Research and 1, 2, 3, 4, 5

Source: HCD Research Inc.

Percentage of U.S. households that are still unprepared for the switch to digital television, according to the Nielsen Co.: 5.8

Number of homes this represents: 5.1 million

Source: Nielsen -- NetRatings.

Percentage of alpha females -- defined as "articulate, outspoken super-consumers who have a lot to say about marketing, life and the universe" -- who agree that "making do with less across the board" is now more of a priority, according to results from the 2009 Ginger's Alpha Panel Survey: 62

Percentage of alpha females who plan to have fewer nice dinners out: 65

Though alphas still plan to shop, percentage who are now "buying on sale": 60

Source: Ginger.

Number of years that clothier Eton has been in business (started in the small village of Ganghester, Sweden), according to Katrin Tijburg, brand manager for North America: 81

Price of the world's most expensive shirt, the Eton Diamond Shirt, woven from the finest Egyptian cotton and detailed with natural-colored diamond studs and presented to celebrate the opening of Eton's flagship store in the Plaza Hotel in New York City: $40,000

Source: Eton.

Percentage of financial advisers and financial planners across the country who thought President Obama's $819 billion bailout plan was a bad idea, according to the results of the exclusive online InvestmentNews survey: 45.6

Percentage of advisers who do not have much confidence in Obama's ability to fix the economy: 36.4

Source: InvestmentNews.

Percentage of people in the United States who say the morality of U.S. foreign policy is superior: 24

Among Russians, percentage who say their morality is superior: 27

In China, percentage of respondents who say their foreign policy is morally superior: 38

Source: PIPA/

Idle Thought

"Let us enrich ourselves with our mutual differences." -- Paul Valery, poet and philosopher

(Readers can contact John MacIntyre at johnmacintyre(at)