ARIES (March 21-April 19) -- Don't grab the first item you see when shopping without first comparing prices and quality. Those small differences between one item and another could quickly add up.

TAURUS (April 20-May 20) -- You're endowed with a winning combination of sound ideas and plenty of energy, but things won't just happen to you by chance. Have a game plan in hand.

GEMINI (May 21-June 20) -- Your instincts for spotting conditions that could produce gains for you are sharper than usual. You might not make a killing, but the more you find, the more it'll add up.

CANCER (June 21-July 22) -- Having marvelous leadership qualities allows you to quickly instill optimism and enthusiasm in others. You shouldn't have any trouble getting everybody working for a common cause.

LEO (July 23-Aug. 22) -- Although you might be the major topic of discussion among your friends, there's no reason to be disturbed. If you could hear what they're saying, you'd be flattered.

VIRGO (Aug. 23-Sept. 22) -- One secret to success is to give others what you desire, which would be a good course for you today. You've heard it before: If you want friends, be friendly. If you need help, strive to aid others.

LIBRA (Sept. 23-Oct. 23) -- Something unusual might transpire that will be of enormous importance to you but not necessarily to anybody else -- but don't let that stop you. You'll recognize it for its worth.

SCORPIO (Oct. 24-Nov. 22) -- Bonds can be strengthened if you allow your companions the same freedom of expression that you expect from them. This simple rule has multiple benefits.

SAGITTARIUS (Nov. 23-Dec. 21) -- Some of the time you spend with friends should be devoted to them instead of to you and your interests. If you make your friends feel important, they'll repay you in kind.

CAPRICORN (Dec. 22-Jan. 19) -- In order to do something successfully, you must first convince yourself that you're capable of it. Your limitations will only be as strong as you allow them to be.

AQUARIUS (Jan. 20-Feb. 19) -- A pending project can easily be concluded to your satisfaction if and when you develop a plan to do so. For positive results, utilize all of your bright ideas.

PISCES (Feb. 20-March 20) -- If you want to go out on the town with friends tonight, don't wait until the last minute. Contact your pals as early as possible to make the arrangements, before they have a chance to make other plans.

ARIES (March 21-April 19) -- Although it doesn't always work, appealing to the nobler instincts of others will elicit benefits for you both socially and financially. Try to petition people whom you've aided in the past.

TAURUS (April 20-May 20) -- After spending some time with someone you thought had little to offer by way of friendship, it might surprise you when he or she invites you into his or her special circle of friends.

GEMINI (May 21-June 20) -- Although you may feel impelled to conduct yourself graciously with certain people over whom you have authority, you'll be glad you did. It'll enhance a favorable impression of you.

CANCER (June 21-July 22) -- You'll have little problem accurately perceiving the outcome of events once you put your mind to doing so. All you have to do is judiciously focus on significant events.

LEO (July 23-Aug. 22) -- Even if you are pressed into a position where you're asked to mastermind a joint endeavor, you'll do remarkably well. The ways to do so will be obvious to you, even if they aren't to others.

VIRGO (Aug. 23-Sept. 22) -- When working out an agreement with someone, be sure to negotiate from a position of strength, but also try to be fair. Collectively, it'll spell success.

LIBRA (Sept. 23-Oct. 23) -- That appropriate help you need in order to undertake a difficult task will be out there, but it won't simply come to you. You'll have to seek it out. Just ask nicely to get what you need.

SCORPIO (Oct. 24-Nov. 22) -- It behooves you to let your feelings be known regarding someone you're attracted to but have been reluctant to approach. There's a chance the feelings could be mutual.

SAGITTARIUS (Nov. 23-Dec. 21) -- Even though you might perform your tasks in ways that may baffle people who are trying to understand your techniques, it's likely to turn out to be a very productive day for you.

CAPRICORN (Dec. 22-Jan. 19) -- You may not be one who easily or often speaks out about your opinions, but when you do, everyone within earshot sits up and takes notice. They'll sense you know what you're talking about.

AQUARIUS (Jan. 20-Feb. 19) -- Your instincts and opinions regarding commercial matters could be rather extraordinary. All it will take to go after something big is the scent of profit in the air.

PISCES (Feb. 20-March 20) -- Having a slight air of mystery about you makes your personality a bit more appealing to members of the opposite gender. You'll not be role-playing; your performance will come naturally.

ARIES (March 21-April 19) -- You might get your own way by being aggressive, but you're likely to ask yourself afterward if it was worth it, when you're celebrating without a friend in the world.

TAURUS (April 20-May 20) -- Don't tamper with arrangements that are presently running smoothly. Making a tweak here and an adjustment there may satisfy your restlessness but wipe out what you accomplished.

GEMINI (May 21-June 20) -- If you fail to show any gratitude to those who go out of their way to assist you, don't expect them to be around the next time you need help. Even a simple "thank you" would suffice.

CANCER (June 21-July 22) -- For the sake of your image, keep a cool head if at times you find things to be a bit stressful. Whether you like it or not, you're being closely observed and judged by others.

LEO (July 23-Aug. 22) -- Even if you are more knowledgeable than most of your peers, don't flaunt your education in ways that would degrade them just to show off how informed you are.

VIRGO (Aug. 23-Sept. 22) -- If you allow yourself to become so laid back in your commercial affairs that you're lulled into a false sense of security and carelessness, you'll end up taking a bath.

LIBRA (Sept. 23-Oct. 23) -- A proposal submitted to you by an associate needs to be studied with extreme care. If you fail to do so, you could unwittingly agree to something that serves his or her interests, but not yours.

SCORPIO (Oct. 24-Nov. 22) -- Unless you have the courage to 'fess up to a mistake, and instead try to hide it, you'll cause more trouble for yourself than need be. You'll be embarrassed when the truth comes out.

SAGITTARIUS (Nov. 23-Dec. 21) -- There's a chance that you might be asked by your peer group to participate in something you adamantly dislike. Smile and go along with your pals, and you'll all be the better for it.

CAPRICORN (Dec. 22-Jan. 19) -- When faced with some rather stiff opposition where your work or career is concerned, the best way out isn't to buckle under, but to toughen up and overcome what you're facing.

AQUARIUS (Jan. 20-Feb. 19) -- Someone might intentionally give a friend of yours some bad information in hopes of manipulating him or her. Don't stand idly by and do nothing. Inform your friend of what you know.

PISCES (Feb. 20-March 20) -- An alliance that is predicated solely upon a mutual, material interest could get complicated. In order to avoid a crisis, all parties must pull together.