DEAR HARRIETTE I work freelance, and in recent years, I have not gotten as much work as I had in the past. I have also not been the best at keeping in touch with my clients. I was so busy working that I typically have not sent them notes or otherwise kept them engaged. Do you think it’s a good idea to send out a mailer or start making calls to let some of my former clients know that I’m still working? I don’t want to be pushy, but I do need to do something. -- How to Re-engage
DEAR HOW TO RE-ENGAGE: Definitely reach out to your former clients to let them know that you are still around, and point out the services that you offer now. You might consider offering them a discount if they decide to work with you again. Put a time limit on the discount to help jumpstart engagement with any clients who may need your services.
In the future, stay in touch with clients. Consider creating an online newsletter or blog that updates people in your database about what you are doing. Periodically offering discount coupons to all of your clients is another way to keep them in your orbit.
(Harriette Cole is a lifestylist and founder of DREAMLEAPERS, an initiative to help people access and activate their dreams. You can send questions to firstname.lastname@example.org or c/o Andrews McMeel Syndication, 1130 Walnut St., Kansas City, MO 64106.)