Figuratively Speaking by John MacIntyre

Figuratively Speaking For February 09, 2014

Average annual Valentine's Day spending, according to the Retail Advertising and Marketing Association survey: $13.19 million

Number of Valentine's Day cards exchanged annually: 180 million

Average number of roses produced for Valentine's Day: 196 million

Percentage of women who would end their relationship if they didn't get something for Valentine's Day: 53

Source: NRF.

Estimated number of firms in the U.S. making chocolate products, an industry worth $13.5 billion a year, according to the Census Bureau: 1,200

Estimated number of candy stores across the nation selling all forms of confections: 3,300

Average number of pounds of candy consumed by each American annually: 25

Source: U.S. Census Bureau.

Percentage of Americans who have reviewed a product or service who claim that they never bought, used or even tried the product, according to YouGov research: 21

Of these, percentage who said they did so because they "just felt like it": 32

Source: YouGov.

Percentage of American football fans (meaning they and/or their spouse/partner follow professional football) who reported that they gained weight during this football season, according to a survey conducted on behalf of Nutrisystem: 25

Average gain among those that have gained weight this football season: 10 pounds

Percentage who admitted they had gained 20 or more pounds: 16

Source: Harris Interactive.

Percentage of Americans who had committed to a New Year's resolution who have already given up, according to the Sears and Kmart's New Year's resolution survey findings: 53

Ranks of exercising, eating healthier and losing weight on the list of the top broken resolutions: 1, 2, 3

Percentage of Americans who say they easily gave up on their New Year's resolutions because they are too hard to maintain on their own: 69

Source: Sears Holdings.

Percentage of Americans who agree that soup warms America's heart and should be the official meal of winter, according to The Snapware brand sponsored survey: 86

Ranks of a hot cup of soup, cuddling, putting on favorite PJs and taking a warm bath on the list of the best ways to warm up during the winter: 1, 2, 3, 4

Source: Zeno Group.

Number of times more frequently that women tweet about Valentine's Day than men and are more positive about the holiday, according to NM Incite (a Nielsen/McKinsey company): 2

Percentage of men's tweets about Valentine's Day that are positive: 10

Source: Nielsen Analytics.

Number of job changes over a 10-year period it would take for a professional to be viewed as a job hopper, according to a survey of HR managers by Robert Half: 5

Source: Robert Half.

Percentage of Americans who will be spending Valentine's Day with a movie, according to a survey by Redbox: 61

Percentage of respondents who would prefer a homemade meal on Valentine's Day: 37.7

Source: Redbox.

Ranks of restaurant gift cards, jewelry, clothing/apparel, flowers, chocolate and perfume/cologne on the list of most preferred gifts chosen by American adults for Valentine's Day, according to a survey by the National Restaurant Association: 1, 2, 3, 4, 5, 6

Source: National Restaurant Association.

Idle Thought

"Everyone discusses my art and pretends to understand, as if it were necessary to understand, when it is simply necessary to love." -- Claude Monet, painter

(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)