Figuratively Speaking by John MacIntyre

Figuratively Speaking For November 11, 2012

Percentage of general shoppers who compare store brands to brand names, according to a study conducted by The Integer Group: 77

Percentage of shoppers who indicate that they continue to buy brand-name products over store-brand alternatives because they trust the brand: 51

Source: Integer Group.

Projected total election-related ad specialty (aka promotional product) spending in 2012, according to the Advertising Specialty Institute: $870 million

Cost of "I Meow for Michelle" cat collar in Democrat Barack Obama's re-election campaign store: $12

Cost of Romney sweatshirts: $60

Source: Advertising Specialty Institute.

Percentage of U.S. iPad owners who feel disgruntled that Apple has released a new iPad 4 only seven months after the release of the latest iPad 3, according to Toluna QuickSurveys: 45

Percentage of U.S. consumers who believe Apple's reputation has been tarnished by the iMaps fiasco following the iPhone 5 release: 26

Source: Toluna QuickSurveys.

Percentage of coffee drinking workers who actually drink two cups or more each workday for energy and motivation, according to a survey commissioned jointly by Dunkin' Donuts and CareerBuilder: 63

Percentage who drink three cups or more: 28

Percentage of workers age 18 to 24 who say they are less productive without coffee: 62


Amount of money that adults in affluent households are expected to average in gift purchases (almost four times the $549 for all families), according to the National Retail Federation's Fall 2012 Affluent Market Tracking Study: $2,102

Ranks of some form of currency (a gift card/certificate or money/check) and clothing on the list of top choices on the holiday wish list of affluent women: 1, 2

Ranks of clothing and money on the list of top choices on the holiday wish list of affluent men: 1, 2

Source: National Retail Federation.

Percentage of global respondents who prefer straightforward ads over funny ones online and on their mobile devices, according to Ipsos: 58

Percentage of North Americans who prefer ads that make them laugh over those that are straightforward: 56

Source: Ipsos-Reid.

Year that the spinach-eating sailor Popeye first appeared -- and soon spinach was the third favorite children's food, after turkey and ice cream: 1929

Annual value of the spinach crop in the U.S.: $204 million

Source: U.S. Census Bureau.

Of Americans who decorate for the holidays, percentage who will spend more money on decorations for the December holidays than on Halloween or Thanksgiving, according to a survey conducted by RetailMeNot and The Omnibus: 86

Average amount of money that consumers spend on holiday decorations from October through December for everything from jack-o'-lanterns to cornucopia centerpieces to Christmas trees: $284


Percentage of Americans who have a jaundiced view of the nation's overall economic health and believe that the economy has "not improved or gotten better" in recent years, according to a survey from Deloitte and The Manufacturing Institute: 59

Specific to the manufacturing sector, percentage of Americans who feel it is likely to improve in the next 12 months: 16

Percentage who feel it will weaken: 23

Source: Deloitte.

Percentage of moms active in social media who are buying products as a result of a social media recommendation, according to a study conducted by Child's Play Communications: 92

Of all social media platforms, percentage of moms' purchasing decisions that were impacted by blogs more than any other platform: 80

Percentage of moms who tried Pinterest for the first time this year: 63

Source: Child's Play Communications.

Idle Thought

"The worst kind of people are those who confuse kindness for weakness." -- Werner Makowski, banker (b. 1929)

(Readers can contact John MacIntyre at johnmacintyre(at)