When families were asked what they could not live without on family car trips, percentage who said music, according to a survey conducted on behalf of CarMax: 46
Percentage who said movies: 17
Percentage who said books: 16
Percentage who said gaming devices: 11
Though Nike is not an official World Cup sponsor, thanks to some creative marketing, their percentage of the "World Cup buzz," according to The Nielsen Company: 30.2
Percentage of "the buzz" attributed to Adidas, a FIFA partner: 14.4
Of the 32 teams participating in the World Cup finals, number that will be wearing Nike uniforms, including the U.S. and Australia, compared to 12 for Adidas: 9
Source: Nielsen Media Research.
Perhaps due to frugality fatigue, percentage surge in upper-income Americans' self-reported spending, rising to an average of $145 per day in May, up from $109 per day in May 2009, and the highest monthly average since November 2008, according to a Gallup Poll: 33
Percentage of the public who say it is more difficult to be a mother today than it was 20 or 30 years ago, according to a national survey by the Pew Research Center: 70
Percentage who say the same about being a father: 60
Percentage of Americans who say that mothers are doing a worse job today than mothers did 20 or 30 years ago: 56
Percentage of Asians in the U.S. who have a bachelor's degree or higher education, according to figures announced by the the U.S. Census Bureau: 53
Percentage of non-Hispanic whites: 33
Percentage of African-Americans: 20
Percentage of Hispanics: 13
Source: U.S. Census Bureau.
According to economists' estimates, percentage of consumers who are supporting relatives due to the market downturn, according to the results from a survey by AXA Equitable Life Insurance Co.: 25
Percentage of consumers who have say they have begun to do so: 16
Source: AXA Equitable Life Insurance Co.
Percentage of men who shave at least five times per week who report that they are living their dreams, according to the Schick Skin-dex survey: 76
Percentage of men who shave fewer than five times who say the same: 64
Ranks of health care, clean/green technology, and energy/utilities and manufacturing (tie) on the list of industries expected to generate the greatest growth in six-figure jobs, according to a survey by ExecuNet: 1, 2, 3 (tie)
Ranks of business development, sales and engineering on the list of management functions expected to be in the greatest demand during the next 12 months: 1, 2, 3
Percentage of leaders from North America, Europe and Asia-Pacific who consider high-potential talent management programming (designed for employees who have the capability to take on significantly more responsibility and challenges to climb several levels beyond a current role) as a critical business investment during the upswing of 2010, according to a PDI Ninth House conducted study by Weber Shandwick: 66
Percentage of leaders who said they kept their high-potential program going through the downturn and will continue to do so: 38
Source: Dice Report.
"Life is something that happens when you can't get to sleep." -- Fran Leibowitz, author
(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)