Figuratively Speaking by John MacIntyre

Figuratively Speaking For June 27, 2010

When families were asked what they could not live without on family car trips, percentage who said music, according to a survey conducted on behalf of CarMax: 46

Percentage who said movies: 17

Percentage who said books: 16

Percentage who said gaming devices: 11

Source: CarMax.

Though Nike is not an official World Cup sponsor, thanks to some creative marketing, their percentage of the "World Cup buzz," according to The Nielsen Company: 30.2

Percentage of "the buzz" attributed to Adidas, a FIFA partner: 14.4

Of the 32 teams participating in the World Cup finals, number that will be wearing Nike uniforms, including the U.S. and Australia, compared to 12 for Adidas: 9

Source: Nielsen Media Research.

Perhaps due to frugality fatigue, percentage surge in upper-income Americans' self-reported spending, rising to an average of $145 per day in May, up from $109 per day in May 2009, and the highest monthly average since November 2008, according to a Gallup Poll: 33

Source: Gallup.

Percentage of the public who say it is more difficult to be a mother today than it was 20 or 30 years ago, according to a national survey by the Pew Research Center: 70

Percentage who say the same about being a father: 60

Percentage of Americans who say that mothers are doing a worse job today than mothers did 20 or 30 years ago: 56

Source: Pewsocialtrends.org.

Percentage of Asians in the U.S. who have a bachelor's degree or higher education, according to figures announced by the the U.S. Census Bureau: 53

Percentage of non-Hispanic whites: 33

Percentage of African-Americans: 20

Percentage of Hispanics: 13

Source: U.S. Census Bureau.

According to economists' estimates, percentage of consumers who are supporting relatives due to the market downturn, according to the results from a survey by AXA Equitable Life Insurance Co.: 25

Percentage of consumers who have say they have begun to do so: 16

Source: AXA Equitable Life Insurance Co.

Percentage of men who shave at least five times per week who report that they are living their dreams, according to the Schick Skin-dex survey: 76

Percentage of men who shave fewer than five times who say the same: 64

Source: Schick.

Ranks of health care, clean/green technology, and energy/utilities and manufacturing (tie) on the list of industries expected to generate the greatest growth in six-figure jobs, according to a survey by ExecuNet: 1, 2, 3 (tie)

Ranks of business development, sales and engineering on the list of management functions expected to be in the greatest demand during the next 12 months: 1, 2, 3

Source: ExecuNet.

Percentage of leaders from North America, Europe and Asia-Pacific who consider high-potential talent management programming (designed for employees who have the capability to take on significantly more responsibility and challenges to climb several levels beyond a current role) as a critical business investment during the upswing of 2010, according to a PDI Ninth House conducted study by Weber Shandwick: 66

Percentage of leaders who said they kept their high-potential program going through the downturn and will continue to do so: 38

Source: Dice Report.

Idle Thought

"Life is something that happens when you can't get to sleep." -- Fran Leibowitz, author

(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)