Figuratively Speaking by John MacIntyre

Figuratively Speaking For May 09, 2010

Percentage of mothers who say they were looking for something special from their husbands for Mother's Day, according to a survey by C&R Research: 4

Percentage of respondents who expected their children to do something: 70

Percentage of moms who said anything handmade would be perfect: 33

Percentage of moms who wished for a day off from mom duties: 22

Source: C&R Research.

Percentage of American adults who believe that Toyota vehicles are more (17 percent) or equally (45 percent) as safe as other vehicles, according to a Zogby survey: 62

Among those who currently own or lease a Toyota, percentage who believe Toyotas are more (38 percent) or equally (44 percent) as safe as other vehicles: 82

Source: Zogby International.

Percentage of Americans who have changed the way they shop as a result of the recession, according to a survey conducted by Kmart: 70

Percentage of shoppers who believe that using layaway more often is a smart financial solution that can help them better manage their spending: 73

Percentage who agreed that they would rather forgo the instant gratification of financing their purchases in favor of using layaway: 82.2

Source: Synovate.

Ranks of cell texting and cell calling on the list of preferred means of communication between teens and their friends, according to the Pew Internet and American Life Project: 1, 2

Percentage of 12- to 17-year-olds who now own cell phones, up from 45 percent in 2004: 75

Percentage of teen texters who say they are more likely to use their cell phones to text their friends than to talk to them: 66

Source: Pew Internet and American Life Project.

Percentage of finance and bookkeeping professionals who admitted they had conducted a search on their own name (egosurfing) using a search engine, according to a survey by Accountemps: 69

Source: Accountemps.

Percentage of brides who are either pleasantly surprised with their budget or feel like everything they want will fit into their budget, according to a survey by Get Married Media: 70

Ranks of wedding websites, wedding magazines, and friends and family on the list of the most helpful places to get advice: 1, 2, 3

Source: Getmarried.com.

When asked to select the two most important reasons for taking environmentally friendly measures, percentage of Americans who selected saving money, according to a poll conducted by Ipsos Public Affairs on behalf of Procter and Gamble: 64

Percentage of respondents who also said preserving resources for future generations: 56

Source: Ipsos Public Affairs.

At the beginning of 2009, percentage of firms that said they would fill fewer openings (and they did -- 27 percent fewer), according to research by Careerxroads.com: 100

This year, percentage that predicted further reductions in hiring: 10.8

Percentage that expect to grow: 48

Percentage that expect to hold steady: 41.2

Source: CareerXroads.

Percentage of Americans who agree (26 percent strongly, 40 percent somewhat) that the United States has an obligation to help poor children in other nations around the world, according to a poll conducted on behalf of Child Fund International: 66

Percentage of respondents who indicated that they've personally contributed to an international relief organization that helps the world's poor children: 62

Source: Child Fund.

Anticipated percentage increase in Mother's Day sales, according to a survey by IbisWorld: 4.2

Total amount projected to be spent: $14.88 billion

Source: IBISWorld.

Idle Thought

"The highest result of education is tolerance." -- Helen Keller, author and lecturer

(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)