Figuratively Speaking for October 10, 2010

Percentage of workers who stated that they need coffee to get through the workday, according to a survey commissioned jointly by Dunkin' Donuts and CareerBuilder: 32

Percentage of coffee drinkers who reported they are less productive if they don't drink coffee while on the job: 43

Source: CareerBuilder.com.

Percentage more likely that women are than men to give up sex to balance the budget, according to a survey from ING Direct USA: 56

Ranks of worrying about an unfaithful spouse, losing a job and accumulating debt on the list of issues women are likely to be upset by: 1, 2, 3

Ranks of losing a job, an unfaithful spouse and accumulating debt on the list of issues men worry about: 1, 2, 3

Source: ING.

Projected percentage of the $20.3 billion sports franchising industry for which the NFL is expected to account in 2010, according to IBISworld: 40 (or $8.2 billion)

Should an NFL lockout occur in 2011, estimated revenue loss to the league: $7.6 billion

Percentage of their potential NFL careers that players stand to lose, considering that the average career length for this sport is only 3.3 years with a median salary of $770,000 (2009): 30

Source: IBISWorld.

Percentage of managers who said they are more stressed at work today than they were one year ago, according to an OfficeTeam survey: 30

Percentage who expect their anxiety levels to increase in the coming year, compared to 8 percent who anticipate reduced stress: 28

Source: OfficeTeam.

Amount of money spent on all U.S. advertising in 2009, according to Nielsen: $117 billion

Percentage of all ad spending in 2009 that went into television: 57

Percentage that went to print media: 28

Percentage that went to Internet advertising: 7

Source: Nielsen Media Research.

With our increasing love of gadgets, percentage increase in annual home usage of electricity since 1990, according to the U.S. Census Bureau: 17

In that period, percentage increase in our power bills: 69

Source: U.S. Census Bureau.

Number of types of shoppers that exist and transcend country boundaries, according to a study by Ipsos Marketing: 5

Percentage of shoppers who are "Brand Lovers": 19

Percentage who are "Indulgents" -- the most impulsive group -- attracted to new products in stores and more likely to choose the good tasting over the healthy option: 16

Percentage who are "Price Driven" -- on fixed budgets and go out of their way to find the stores with the lowest prices: 23

Source: Ipsos Marketing, Global Consumer Goods Sector.

Estimated number of the 4.3 million babies born in the U.S. in 2008 who were the offspring of unauthorized immigrants, according to an analysis of U.S. Census Bureau data by the Pew Hispanic Center: 340,000

While a little more than 4 percent of the U.S. adult population is composed of unauthorized immigrants, percentage of the newborn population that is made up of their children: 8

Of the overall child population (those younger than age 18) in the U.S., percentage who are the children of unauthorized immigrants: 7

Source: Pew Hispanic Center.

Percentage of U.S. adults who actively plan vacations with the hope they will result in special memories for/about their children, according to a survey conducted by Ypartnership: 88

Percentage of U.S. adults who say that vacation memories occupy a prominent place in our psyche and that they think of them "often" or "very often": 72

Percentage of Americans who say vacations taken with immediate family are the most memorable: 89

Source: Ypartnership Public Relations.

Percentage of Americans who express a great deal or fair amount of trust in the U.S. government to handle international problems (down from 62 percent a year ago), according to a Gallup Poll: 57

Percentage who trust Washington to handle domestic problems, now at a record low: 46

Source: Gallup.

Idle Thought

"Writing is like driving a car at night. You can only see as far as the headlights, but you make the whole trip that way." -- E.L. Doctorow, writer

(Readers can contact John MacIntyre at johnmacintyre(at)bwr.eastlink.ca.)

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