DEAR ABBY: Every time I turn on the radio or television, I hear "Call 1-800-THE-COMPANY." I know advertisers want listeners to remember them by their company name, and they think it's a clever reminder of their telephone number -- but it has become silly.
I have poor eyesight, and it's not an easy task trying to decipher those 800 numbers. Why can't they mention the number along with their cute little jingle? It would make contacting them a heck of a lot easier for people like me who happen to be ... BLIND AS A BAT IN COLORADO
DEAR BLIND AS A BAT: You make a good point. Foolish is the vendor who makes it difficult for prospective customers to make contact. It doesn't make sense to sacrifice the practical for the "cute," even though it's often tempting.