The serene and sexy woman sipped a glass of water in a nursing bra, surrounded by glass windows, with bottles of breast milk dangling from her chest, nary a breast pump in sight.
With her toned abs and impossibly tiny bowl of cereal, she's become the poster mom of a popular parlor game: Name everything wrong here.
There are the obvious disconnected bottles, attached hands-free to her anatomy. But there's so much more than the technical failing in this image. There's the even more flawed subtext: Pumping is relaxing! Pumping is fun! Pumping is glamorous!
No, no, and not in the least.
There's a backlash brewing to this contrived and oppressive parenting culture. The myth of glamorous parenting is pushed in our faces by a myriad of powerful forces -- commercial ones trying to sell us things that will solve our problems, as well as social ones, which glorify the Pinterest-enabled anomalies among us.
Sara Given, 31, of Columbus, Ohio, is an unlikely crusader in this rebellion. She is an orchestra teacher for middle and high schoolers and mother of a 1-year-old daughter.
"I feel like some of the parenting culture is very high-pressure," she said.
Her release valve is humor. It often shows up in unexpected places.
What she started as a sardonic microblog has touched a nerve with parents across the world. Last month she started a Tumblr, "It's Like They Know Us," with a simple concept: Whenever Given comes across a ridiculous image marketed toward parents, she adds a caption and posts it online. The "magical pumping mother" was one of her firsts.
In her own parenting experience, Given has experienced puzzling moments when the cheerfully delusional marketing of a product bore no resemblence to her own life.
She was dumbfounded by the instructions that came with the infant carrier she bought for her baby. In the pictures, a woman operates the contraption with one hand while the baby snuggles, all smiles.
"My child acts like I'm trying to set her on fire when I'm trying to put her into it," Given said. The baby carrier never really worked out for her. "We'd make big scenes in public," she said.
Commercial images that seem so divorced from the reality of parenting make her wonder: What is going on?
She's not the only one. In a matter of weeks, she gained nearly 20,000 followers, and has done half a dozen interviews with other websites and media outlets internationally.
"I understand that (advertisers) can't show miserable people when they are trying to sell a product," she said. But some of the images are so over-the-top they drift toward absurdity.
All the furniture is white and spotless. The children are wearing clean, white clothing while being spoon-fed brightly colored baby food. On that white furniture. Older kids are happily chowing down on salads.
"It's like they picked the exact opposite of what a real family would look like," she said.
Marketers have been peddling fantasies with out-of-touch depictions of women and family life since the advent of commercials. But the ability to take down the most ridiculous among them, on a powerful platform, is relatively new.
The '50s saw the glorification of the homemaker, delighted with the appliances and tools that enhanced her domestic prowess. Through the decades, the images of mothers in media have reflected the changing societal expectations of them. So it's interesting that most of the images on Given's Tumblr depict a slim, stylish, sexy working mother in elegant surroundings with perfect children.
In a time-pressured era, when a majority of mothers work outside the home and are inundated with countless parenting blogs, gadgets and advice, it's no surprise that these pictures make us laugh.
When Given sees a picture of a fashionable woman typing on a laptop with one hand, holding a cellphone in the other hand and balancing a baby on her lap -- a baby who is also typing on the computer -- her instinct is to write what all of us are thinking while our eyes roll: "I'm getting so much work done. Toddlers are easy."
Obviously, it's not a picture. It's a parody.