Figuratively Speaking For November 17, 2017

Percentage of Americans (an estimated 164 million people) who are planning to shop or considering shopping during Thanksgiving weekend, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics: 69

Source: NRF.

Rank of Black Friday 2017 on the list of predicted busiest digital shopping days in U.S. history, exceeding Cyber Monday as the U.S. digital shopping day with the most sales for the second year in a row, according to Salesforce insights and predictions for the 2017 holiday shopping season: 1

Average percentage discount off list price that will be seen Cyber Week (Thanksgiving to Cyber Monday): 28

Percentage of orders that will offer free shipping during this period: 86

Source: Salesforce.

Rank of Thanksgiving on the list of America's favorite holidays, according to research for CNN: 2

Rank of Christmas: 1

Year that President Abraham Lincoln proclaimed the fourth Thursday in November Thanksgiving: 1863

Percentage of Americans who said eating Thanksgiving leftovers is more important than eating their regular Thanksgiving meal: 79

Estimated number of native Americans who attended the 1621 Thanksgiving in Plymouth, Massachusetts: 90

Estimated number of questions typically answered by the Butterball Turkey hotline every November and December: 100,000

Source: CNN Money.

Percentage of people who say a store credit card's zero-percent financing is its biggest draw, according to a survey by WalletHub: 53

Percentage of people who understand how deferred interest works who say they would not sign up for such a plan: 67

Source: WalletHub.

Percentage of American households that can be defined as affluent (at least $125,000 in annual household income), according to an Ipsos survey: 16

Percentage of affluents who can be categorized as "affluencers," a powerful group who influence others' shopping and buying behaviors: 71

Percentage more that affluencers spend than other affluents on all spending categories, and 3.6 times as much as non-affluents: 40

Source: Ipsos Affluent Survey.

During the past two years, estimated number of Americans who were starting or running new businesses in the United States, according to the Global Entrepreneurship Monitor 2016 United States Report released by Babson College: 25 million

Percentage of U.S. entrepreneurs who are driven by opportunity: 88

Percentage of Americans who see good opportunities around them to start a business: 57

Percentage of people in the world's other 26 innovation-driven economies who see entrepreneurial opportunities around them: 41

Source: Babson College.

Ranks of Netflix, Amazon (Amazon Prime), Hulu (SVOD) and MLB.TV on the list of the 2017 top 10 U.S. subscription video services, according to Parks Associates and based on the number of subscribers: 1, 2, 3, 4

Source: Parks Associates.

Percentage of American workers who did not receive a salary increase in the past 12 months, according to a Bankrate.com report: 52

Percentage of workers age 53 years and up who did not see a recent wage increase via a pay raise or a new job, compared to 47 percent of those who are younger: 64

Source: Bankrate.com.

Ranks of the people with whom they meet as part of the recruiting process, the work they'll be doing, reputation of the company and salary/benefits on the list of the top reasons graduates would choose one employer over another: 1, 2, 3, 4

Percentage of hiring managers who said they look for traits that highlight leadership and a drive for excellence: 51

Source: Korn/Ferry International.

Idle Thought

"The only thing one can give an artist is leisure in which to work. To give an artist leisure is actually to take part in his creation." -- Ezra Pound, poet

(Readers can contact John MacIntyre at johnmacintyre@bwr.eastlink.ca.)

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